Senior Data Analyst, Marketing Analytics
GitLab
full-time
Posted on:
Location Type: Remote
Location: Ireland
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Salary
💰 $94,100 - $201,600 per year
Job Level
About the role
- Serve as a trusted advisor to senior Marketing and Developer Relations leaders, providing data-driven insights that inform marketing strategy, product development, and go-to-market decisions.
- Establish and scale proactive insights across the Marketing function, including experimentation and connecting marketing credit from initial touchpoints to annual recurring revenue.
- Measure the impact of community programs, developer advocacy, and evangelism efforts on awareness, adoption, and pipeline.
- Evaluate the effectiveness of demand generation programs, including trial conversion analysis across segments, lead scoring optimization, and outreach platform performance.
- Partner closely with Analytics Engineering and Data Platform teams to translate business questions into clear technical requirements and support reliable delivery in the analytics stack.
- Help evolve GitLab's multi-touch attribution approach, including attributed metric definitions and implementation across reporting.
- Contribute to annual planning cycles through partnership with Sales, Finance, and Product leadership.
- Use AI-enabled analytics workflows through GitLab Duo Agent Platform, Claude with MCP integrations, and Glean within GitLab to improve how insights are developed and shared.
Requirements
- 5+ years of experience in a data analyst or analytics engineer role, preferably in B2B software marketing analytics or in a large-scale analytics consultancy supporting similar companies.
- Strong proficiency in SQL, including the ability to connect disparate data sources and build a clear view of marketing program performance in a cloud data warehouse, ideally Snowflake.
- Experience working with senior leaders and tailoring data-driven narratives to support decision-making.
- Hands-on experience with dbt for data transformation, testing, and documentation.
- Strong understanding of B2B marketing funnel metrics, including marketing qualified leads, sales accepted opportunities, pipeline, multi-touch attribution, and conversion rate analysis.
- Experience working with marketing automation platforms such as Marketo and customer relationship management systems such as Salesforce, including data integration patterns and sync logic.
- Proficiency with a business intelligence and visualization tool, with Tableau preferred.
- Excellent written and verbal communication skills, with the ability to distill complex analysis into clear narratives for technical and non-technical audiences.
- Experience with AI-assisted analytics development, including MCP connections and agentic workflows.
- Familiarity with Git workflows for version control, continuous integration and continuous delivery, issue tracking, and merge request workflows.
- Comfort working in a remote, async-first, globally distributed environment.
- We know it's tough to match every qualification exactly, so if you're excited about this role, we encourage you to apply.
Benefits
- Benefits to support your health, finances, and well-being
- Flexible Paid Time Off
- Team Member Resource Groups
- Equity Compensation & Employee Stock Purchase Plan
- Growth and Development Fund
- Parental leave
- Home office support
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SQLdbtdata transformationdata analysismulti-touch attributionconversion rate analysisB2B marketing funnel metricsdata integrationdata visualizationAI-assisted analytics
Soft Skills
communicationdata-driven storytellingcollaborationproblem-solvingadaptabilityanalytical thinkingtailoring narrativesinsight developmentstakeholder engagementremote work proficiency