Global Demand Generation Manager

GitGuardian

Global Demand Generation Manager running paid campaigns, ABM, and nurture programs for GitGuardian, a cybersecurity company. Driving qualified enterprise pipeline across North America and Europe.

Posted 8/12/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $140,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in planning and executing multi-channel demand generation campaigns, with a strong focus on ABM strategies and pipeline optimization. Proficient in managing budgets and analyzing campaign performance to drive data-informed marketing decisions.

Highest-signal resume keywords

B2B Marketing ExperienceDemand GenerationABM Program ExecutionPaid Digital Campaign ManagementMarketing Automation Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationABM Program ExecutionPaid Digital Campaign ManagementCampaign Performance AnalysisLead ScoringPipeline AttributionBudget ManagementConversion Rate OptimizationContent SyndicationData Analysis

Soft Skills

CollaborationCommunicationStrategic ThinkingProblem Solving

Tools & Technologies

LinkedIn AdsGoogle AdsHubSpotMarketo6senseDemandbaseBomboraClayApolloZoomInfo

Industry Keywords

CybersecurityCloud SecurityDevOpsIAMEnterprise AccountsF500Lead NurtureSQLSLAVendor Performance

Tech Stack

Tools & technologies

ApolloCloudCyber SecuritySQL

About the role

Key responsibilities & impact

Plan and run multi-channel demand generation campaigns across paid digital, content syndication, webinars, and outbound email programs
Track spend efficiency, conversion rates, and pipeline contribution; iterate based on campaign data
Manage paid media budgets, bids, audiences, and creative to meet CAC and pipeline targets
Build and execute ABM programs targeting F500 and mid-market enterprise accounts
Develop account lists, targeting logic, and personalized messaging for named-account campaigns
Measure ABM impact on account engagement, pipeline creation, and deal velocity
Design and manage lead nurture flows from first touch to SQL
Define handoff criteria and SLAs with the BDR team
Improve lead scoring and segmentation to increase funnel conversion
Report weekly and quarterly on campaign performance, channel efficiency, and pipeline contribution
Surface campaign-data insights to guide investment decisions and share learnings with the marketing team
Collaborate with Demand Generation leadership, the VP of GTM, Sales, RevOps, and BDR teams

Requirements

What you’ll need

Solid B2B marketing experience, with meaningful experience in demand generation or growth marketing
Hands-on experience running paid digital campaigns using LinkedIn Ads, Google Ads, and programmatic advertising
Experience managing budgets, testing creative, and optimizing campaigns for pipeline
Experience executing ABM programs targeting enterprise accounts
Proficiency with a marketing automation platform such as HubSpot, Marketo, or equivalent
Ability to use spreadsheets and attribute pipeline to campaigns
Experience working closely with Sales and BDR teams on lead definitions, SLAs, and qualification criteria
Background in cybersecurity or an adjacent technical category such as developer tools, cloud security, DevOps, or IAM
Experience with intent data platforms such as 6sense, Demandbase, or Bombora would strengthen the application but is not required
Familiarity with AppSec or IAM tooling would strengthen the application but is not required
Hands-on experience with GTM tooling such as Clay, Apollo, ZoomInfo, or similar would strengthen the application but is not required
Experience running content syndication programs and evaluating vendor performance would strengthen the application but is not required
Prior experience at a company scaling to $50M–$100M ARR in the enterprise market would strengthen the application but is not required

Benefits

Comp & perks

25 days of PTO
10 public holidays
Health, Dental & Vision insurance (80% coverage), for individuals and their families
Short term & long term disability insurance (100% paid)
Travel policy including to our annual off-sites
Up to $300 towards your home office set-up
Monthly remote work stipend $70
Complimentary access to Talk Space
Referral bonus of $4000 for any new Guardians we might hire thanks to you
Pre-tax commuter plan access
401(k) with Empower - 3% match
Potential equity and/or other benefits