Social Behavior Change and Marketing Manager

Girls For Girls Africa Mental Health Foundation

Social Behavior Change and Marketing Manager at Tiko, driving health programs for adolescents and young people through strategic marketing and behavioral change initiatives.

Posted 5/8/2026full-timeRemote • 🇿🇦 South AfricaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Developing and implementing state-of-the-art Social and behavior change interventions in support of Tiko’s health programs, which focus on adolescents and young people.
Developing Tiko platform marketing and communications strategy, bringing insights about our users, their needs, motivations, and both their online and offline behavior.
Translating Tiko social behavior changes and marketing strategies into actionable plans and activities within the country context to drive demand for Tiko platform membership and services uptake - this will include developing and executing content, brand materials, social media engagement, and continuous effective messages.
Employing a data-driven approach to field operations by driving and using research and insights from the markets to continuously improve demand generation and behavior change among Tiko’s target audiences and communities we work in.
Identifying strategic SBC and marketing partnerships and branding opportunities that will put Tiko at the forefront of our target audience’s minds and influence desire for service uptake and behavior change.
Providing programmatic oversight to local partner organizations to implement SBC and marketing activities in support of our Tiko offerings.
Engaged and collaborated with line government ministries and other partners on matters of SBC and marketing, as guided by country leadership.

Requirements

What you’ll need

Relevant university qualification in social behavior change, health communication, Marketing, community development, Business Management, or similar
Proven experience in communication, marketing, community development with a track record of managing and growing marketing strategies, brands, influencing social and behavioral change, with including at least 3 years of experience playing any of the above roles.
Demonstrated ability in setting strategic marketing directions and executing plans independently
Strong experience in leading agency relationships, with the capability to articulate campaign results and insights
You are currently based in South Africa (mandatory).

Benefits

Comp & perks

Great secondary benefits
A personal development budget.
Unlimited holidays: if you can make it work with your team, you’re good to go.
Growth opportunities.
A product to help shape as we grow, to leave your mark on how we do things.
A vision that we trust that you will do your job without us having to invent unnecessary rules and regulations.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social behavior changehealth communicationmarketingcommunity developmentdata-driven approachcontent developmentbrand managementsocial media engagementdemand generationprogrammatic oversight

Soft Skills

strategic thinkingcollaborationcommunicationleadershipindependent executioninsight articulationrelationship managementinfluencingproblem-solvingadaptability