Regional Sales Manager – East

Gimme Seaweed

Regional Sales Manager growing Gimme’s seaweed snack business across East U.S. grocery, natural, and specialty accounts.

Posted 8/21/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $115,000 - $135,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing customer and distributor relationships within the CPG sector, focusing on revenue growth, account profitability, and effective negotiation strategies. Proficient in utilizing data-driven insights for decision-making and leading teams to achieve business objectives.

Highest-signal resume keywords

CPG Sales ExperienceTrade Promotion ManagementSyndicated Data PlatformsPeople LeadershipCustomer Planning

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Revenue GrowthAccount ProfitabilityForecastingNegotiationData-Informed StorytellingTrade InvestmentMerchandisingSKU VelocitySales StrategyJoint Business Planning

Soft Skills

Clear CommunicationEffective Cross-Functional InfluenceCoachingAdaptabilitySound Judgment

Tools & Technologies

PromomashVividlyCircanaIRICRM Tools

Industry Keywords

Grocery AccountsNatural AccountsSpecialty AccountsTrade Spend ObjectivesCustomer Supply Chains

About the role

Key responsibilities & impact

Own customer and distributor relationships and business results for an assigned portfolio of regional and independent grocery, natural, and specialty accounts
Develop and execute account-specific plans to expand distribution, merchandising, shelf presence, SKU velocities, and trial
Grow household penetration, topline sales, and net profit
Build buyer and distributor relationships and lead customer meetings, line reviews, and joint business planning
Identify emerging opportunities, customer trends, and competitive trends, translating insights into opportunities, risks, and actions
Deliver volume, net revenue, profitability, and trade-spend objectives
Negotiate pricing, assortment, promotions, and trade investment with Sales Strategy
Maintain forecasts, promotional calendars, customer plans, and performance updates; address gaps proactively
Use customer, syndicated, and internal data to create selling stories and improve account-level decisions
Establish operating rhythms for priorities, pipeline, forecasting, performance, and development conversations
Coach talent and build bench strength
Partner with Sales Strategy, Category Leadership, Marketing, Finance, Operations, and Supply Chain
Understand customer supply chains and identify joint value-creation ideas
Represent Gimme at customer meetings, trade shows, distributor events, and industry gatherings
Provide leadership with concise, fact-based updates on performance, outlook, decisions, and required support

Requirements

What you’ll need

Bachelor’s degree in business, marketing, or a related field, or equivalent practical experience
5+ years of progressive CPG sales experience, including direct responsibility for grocery, natural, specialty, or independent retail accounts
Demonstrated success growing revenue, distribution, and account profitability within an assigned portfolio
Experience managing or developing sales professionals, or demonstrated readiness to assume formal people leadership
Strong working knowledge of trade promotion management, forecasting, and customer P&L fundamentals
Experience with syndicated data platforms such as Circana/IRI or Nielsen
Experience with standard CRM, planning, and trade-management tools, including Promomash and Vividly
Strong regional and independent grocery/natural account leadership
Commercial acumen across revenue, margin, pricing, promotion, and trade investment
Customer planning, negotiation, forecasting, and execution discipline
Data-informed storytelling using syndicated, customer, and internal performance data
People leadership, coaching, and talent-development capability
Clear communication and effective cross-functional influence
High ownership, adaptability, and sound judgment in a scaling organization
Willingness and ability to travel regularly across the assigned region

Benefits

Comp & perks

Annual bonus opportunity
Equity participation
Medical coverage
Dental coverage
Vision coverage
401(k) coverage
Reasonable accommodation may be provided to enable qualified individuals with disabilities to perform required functions