Brand Specialist

Gildan

Brand Specialist promoting Gildan's apparel products and training distributor sales teams. Engaging in market analysis and customer relationship development with significant travel within the territory.

Posted 6/29/2026full-timeRemote • South Carolina • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Raise brand and product awareness of Gildan’s suite of products by promoting the Gildan Advantage (quality, value, availability and CSR) to distributor sales reps and their customer base.
Provide recommendations and guidance to Gildan’s management group based on analysis of market related to distributors, competitors, and general industry.
Train Gildan’s distributor sales teams and their top customers on the Gildan Advantage (quality, value, availability and CSR).
Provide recommendations and guidance to Gildan’s management group from in depth marketing analysis and expertise.
Prepare content for customer-facing events and training sessions.
Develop strong relationships with the distributor sales teams and their respective key customers.
Analyse any feedback given and process it accordingly.
Represent Gildan at events such as trade shows, open houses, sales meetings, virtual meetings and supplier panels to attract potential customers.
Implement corporate and distributor Gildan brand marketing campaigns.
Act as a liaison between the Gildan KAE, distributor sales teams and Gildan marketing; work with sales and marketing teams to come up with unique strategies to market Gildan’s products to the market.
Research and analyse information and market intelligence regarding our position as it relates to distributors, competitors and the industry in general through end-user calls.
Analyse brand strengths, target market, target customers to offer guidance on progress forward.

Requirements

What you’ll need

University Degree and 5-7 years of experience, such as apparel buying, apparel merchandising & design, apparel sales with corporate retail or printwear experience preferred.

Benefits

Comp & perks

Join a publicly traded company dual-listed on NYSE and TSX with great potential
Be part of a workplace where meaningful connections and teamwork are celebrated
From local to international, be ready to work alongside a diverse group of colleagues
Benefit from mentorship and continuous development opportunities
Take advantage of our attractive benefits packages

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Market Intelligence AnalysisContent PreparationSales Strategy DevelopmentApparel MerchandisingApparel Buying

Soft Skills

CommunicationCollaborationFeedback Analysis

Certifications

University Degree