
PPC Specialist
GigaBrands
full-time
Posted on:
Location Type: Remote
Location: Poland
Visit company websiteExplore more
About the role
- Lead end-to-end strategy and execution of Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns
- Design campaign architecture across match types (broad, phrase, exact) and campaign types (auto vs. manual)
- Oversee product targeting, category targeting, and audience-based campaigns
- Manage large-scale ad accounts across multiple ASINs, product lines, and marketplaces (US, UK, EU, etc.)
- Conduct advanced keyword research using tools such as Helium 10, DataDive, Brand Analytics, and Search Term Reports
- Identify high-value competitor ASINs and build data-driven product targeting strategies
- Develop and maintain comprehensive negative keyword lists to reduce wasted spend
- Lead bid strategy across placements (top of search, product pages, rest of search)
- Apply time-of-day, seasonal, and performance-based bid adjustments
- Manage and pace daily and monthly budgets to maximize share of voice and ROI
- Own key advertising metrics: ACoS, TACoS, ROAS, CTR, CVR, impressions, and new-to-brand sales
- Pull, analyze, and act on Search Term Reports to continuously harvest converting keywords
- Track organic vs. paid rank to measure the halo effect of ad spend on BSR
- Deliver clear, insightful weekly and monthly performance reports to clients and stakeholders
- Build and maintain a clean, scalable account structure across portfolios with budget caps
- Develop and enforce naming conventions and campaign organization standards
- Manage advertising across multiple client accounts and marketplaces simultaneously
- Identify and execute growth opportunities tied to new product launches, deal events (Prime Day, Black Friday, Cyber Monday), and seasonal trends
- Develop full-funnel advertising strategies that align with client business goals
- Provide guidance and training to junior PPC specialists
- Contribute to the development of SOPs, best practices, and internal playbooks
- Stay current with Amazon Advertising updates, policy changes, and industry trends
Requirements
- 3+ years of hands-on Amazon PPC / Advertising experience
- Amazon Ads Certification (current)
- Proven track record of managing and scaling ad budgets with measurable results
- Deep expertise in Sponsored Products, Sponsored Brands, Sponsored Display, and DSP
- Advanced proficiency with tools such as Helium 10, DataDive, or similar platforms
- Strong command of Amazon metrics: ACoS, TACoS, ROAS, CTR, CVR
- Experience managing multi-marketplace accounts (US, UK, EU, etc.)
- Excellent analytical, organizational, and communication skills
- Experience with Amazon DSP and programmatic advertising (Preferred)
Benefits
- Competitive hourly rate (based on experience)
- Permanent work-from-home setup
- Flexible, fully remote work environment
- Opportunities for professional development and career advancement
- Access to industry-leading tools, courses, and SOP libraries
- Collaborative, growth-focused team culture
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Amazon PPCSponsored ProductsSponsored BrandsSponsored DisplayDSPkeyword researchbid strategyaccount managementadvertising metricsfull-funnel advertising strategies
Soft Skills
analytical skillsorganizational skillscommunication skillsleadershiptraining
Certifications
Amazon Ads Certification