Product Manager, Patient Communications

Gifthealth

Product Manager for Patient Communications at Gifthealth, focusing on SMS and email strategies to improve patient engagement and communication. Leading initiatives for a seamless healthcare experience.

Posted 7/3/2026full-timeRemote • Ohio • 🇺🇸 United StatesMid-LevelSenior💰 $106,000 - $132,000 per yearWebsite

About the role

Key responsibilities & impact

Own the patient communications roadmap across SMS and email — prescription status updates, refill reminders, onboarding flows, and beyond
Build the foundation for patient journey mapping: define lifecycle stages, segment patients by behavior and need, and design tailored communication tracks for each
Design and run A/B tests and experiments to optimize message timing, content, cadence, and channel — with a clear framework for what we learn and how we act on it
Ensure communications are deeply integrated with the patient portal and checkout flow, not bolted on — the in-app and out-of-app experience should feel like one journey
Partner with engineering to build on top of Twilio, understanding its capabilities and constraints well enough to make sound product and architecture decisions
Define the metrics that matter — open rates, click-through, on-treatment rates, support deflection — and drive toward them
Work with clinical and compliance to ensure all communications meet regulatory requirements
Collaborate with design and content to make every message feel warm, clear, and on-brand

Requirements

What you’ll need

Bachelor’s Degree
3+ years of product management experience, with demonstrated ownership of a communications, lifecycle, or engagement product
Familiarity with Twilio or a comparable SMS/messaging platform — you don't need to have built the infrastructure, but you need to understand how it works
Some experience with customer or patient journey thinking — segmentation, lifecycle stages, or personalization — even if you haven't built a full program from scratch
An experimentation mindset — you know how to frame a hypothesis, design a test, and draw conclusions from data
Experience working on a product where communications connect to an in-app experience (portal, app, or checkout), not just standalone outbound messaging
Comfort in a fast-moving environment where you'll need to build structure, not just follow it
Healthcare or regulated environment experience is a plus, not a requirement.

Benefits

Comp & perks

Equal Employment Opportunity (EEO) Statement Gifthealth is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Patient Communications RoadmapLifecycle Stages DefinitionSegmentation by BehaviorMetrics Definition and AnalysisData-Driven Decision Making

Soft Skills

Collaboration with Design and ContentAdaptability in Fast-Moving EnvironmentsClear Communication

Certifications

Bachelor’s Degree