Performance Marketing Manager
GiddyUp
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Conduct efficient brand research by analyzing brands’ web properties, Amazon listings, reviews, creative assets and more, leveraging cutting-edge AI tools to uncover compelling selling points and creative needs and opportunities in record time
- Develop persuasive creative strategies that speak directly to customer pain points through psychological triggers, positioning, and audience targeting that converts cold traffic into buyers
- Design pricing and promotion strategies (bundles, BOGOs, upsells) that balance high AOV with strong conversion rates, driving profitability for both marketers and GiddyUp
- Build high-converting landing pages and advertorials using proven, standardized templates and AI-powered tools for speed and efficiency.
- Upload all content into the GiddyUp platform, including copy, images, and promotional offers
- Quality check pages to ensure there are no errors from a creative and marketing standpoint
- Create cheat sheets for marketers with available pages, creative asset links, and success tips
- Track performance metrics to identify winners and optimize KPIs that drive business growth
- Oversee and manage optimization efforts for a portfolio of offers with untapped growth potential.
- Identify and prioritize the offers with the greatest potential to scale network margin, focusing optimization efforts on these high opportunity products
- Strategically plan for seasonal opportunities, particularly preparing high potential offers for Q4 holiday scaling.
- Implement CRO, creative refreshes, pricing adjustments, and marketing repositioning for the highest opportunity offers.
- Handle timely updates for brands (e.g., sold-out SKUs, pricing changes)
- Quickly identify and support offers that begin scaling with affiliates, providing resources to turn these opportunities into sustainable high-performing offers eligible for the Scale Team.
- Collaborate with the Campaign Success Manager to identify opportunities and pitch creative and optimization initiatives to brands, with the goal of securing their investment in performance improvements.
- Provide brands with actionable growth levers by connecting them with approved vendors for creative solutions that will increase marketer interest, tests, and campaign success.
Requirements
- 5+ years of relevant work experience
- Experience with e-commerce products, pricing and promotions, conversion rate optimization, and creative strategy
- Experience working in a startup environment
- Experience with affiliate marketing
- Proven success on optimization through iteration of e-commerce products
- Direct response marketing is a major plus
Benefits
- Work Environment: GiddyUp strives to provide a flexible, fun working environment.
- Health insurance
- Professional development
- Remote work options
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
conversion rate optimizationcreative strategypricing strategylanding page designadvertorialsperformance metrics trackingA/B testingdata analysisaffiliate marketingdirect response marketing
Soft skills
collaborationstrategic planningproblem-solvingcommunicationcreativityanalytical thinkingtime managementattention to detailleadershipadaptability