Content Marketing Manager
GHX
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $91,000 - $121,000 per year
Job Level
Mid-LevelSenior
About the role
- Write and optimize engaging content aligned to audience segmentation, buyer personas and marketing goals
- Collaborate with stakeholders to support multichannel content initiatives across digital, social, print, and in-person channels
- Gain and continue to grow an in-depth understanding of our portfolio of solutions and the business of healthcare
- Edit and revise content from internal teams and subject matter experts to ensure brand voice and consistency
- Coordinate the development and review of content with multiple stakeholders and across diverse subject matter
- Stay informed on content marketing trends, audience behaviors and emerging formats to recommend and test new approaches that enhance engagement and content performance
- Manage multiple priorities and timelines, ensuring timely delivery of high-quality content across concurrent projects
- Leverage data and content performance metrics to refine and optimize content
- Participate in strategic content planning and brainstorming sessions
- Leverage AI tools to streamline content workflows, including drafting, optimizing and repurposing content to improve efficiency and consistency across deliverables
Requirements
- Bachelor’s degree in Marketing, Creative Writing, Journalism, or related field
- 6+ years of relevant marketing experience; strong writing/editing portfolio is required
- Must provide portfolio and samples of previous work, to include copywriting
Benefits
- health, vision, and dental insurance
- accident and life insurance
- 401k matching
- paid-time off
- education reimbursement
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content writingcontent optimizationcopywritingeditingcontent performance metricsaudience segmentationbuyer personascontent marketing trendsstrategic content planningmultichannel content initiatives
Soft skills
collaborationstakeholder managementtime managementorganizational skillscreativitycommunicationadaptabilityattention to detailproblem-solvingproject management