GhFly

Senior CRM Manager

GhFly

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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Job Level

Senior

About the role

  • Lead GHFLY's CRM function, acting strategically with major global clients.
  • Manage and develop the team, ensuring technical excellence and high-quality deliverables.
  • Plan and implement multichannel relationship strategies across the customer journey.
  • Serve as a consultative partner to clients, driving strategic agendas and acting as the technical reference for the area.
  • Manage end-to-end CRM operations, including campaigns, relationship journeys, and continuous optimizations.
  • Lead customer analytics, segmentation, and personalization initiatives focused on conversion and retention.
  • Develop data- and technology-driven strategies, including leveraging CDP and artificial intelligence.
  • Ensure the evolution of strategies with a focus on revenue generation (upsell, cross-sell, and repurchase).
  • Work cross-functionally with Media, Data, Client Services, and Creative on omnichannel strategies.
  • Manage KPIs and client portfolio performance, ensuring the delivery of results.
  • Lead RFP processes and support business development initiatives.
  • Organize workflows, prioritize requests, and drive continuous improvement of the area.

Requirements

  • Strong experience in CRM, marketing automation, or digital marketing, preferably in agencies or large-scale operations.
  • Hands-on experience with advanced CRM strategies, including segmentation, personalization, and multichannel journeys.
  • Experience with CRM platforms (e.g., Salesforce, Insider, Dito, or similar).
  • Knowledge of data, customer analytics, and integrations (CDP and marketing ecosystems).
  • Experience managing teams and developing people.
  • Ability to lead strategic discussions with senior stakeholders and complex clients.
  • Experience with omnichannel strategies and integration with paid media.
  • Experience managing KPIs with a strong results orientation.
  • Consultative mindset, with strong influencing skills and decisive decision-making.
  • Autonomy, strong organizational skills, and systems thinking.
Benefits
  • Meal allowance and/or food allowance loaded on a Ticket Flex card (no employee contribution).
  • Commuting allowance or mobility support (no employee contribution).
  • Wellhub for physical and mental health and well-being.
  • MetLife life insurance.
  • Creditas (salary advance, special conditions for loans and purchases at Creditas Store without affecting your credit card limit).
  • Bracov pharmacy network agreement, valid at major pharmacy chains in Brazil.
  • Access to SESC, with benefits for education, wellness, tourism, culture, and more.
  • SulAmérica Health and Dental (national coverage, monthly contribution; no copayment).
  • Paraná Clínicas - Health (regional coverage, monthly contribution; no copayment).
  • Dental Uni - Dental (national coverage, monthly contribution; no copayment).
  • Inclusive and extended parental leave – 6 months for mothers and 20 days for fathers, including adoptive parents, trans women, trans men, and same-sex couples.
  • Pet leave – one day off when adopting a pet to enjoy your new companion.
  • Pilot Hunter – our referral program that rewards you when your recommended candidate is hired.
  • Hybrid model for employees in Curitiba and São Paulo: office attendance 3 days per week.
  • Birthday day off – one day off during your birthday month to enjoy as you wish.
  • Anniversary day off – one day off to celebrate your work anniversary as you prefer.
  • Reset day – flexibility to use banked hours in a planned way.
  • Flexible work hours – ability to start between 08:00 and 10:00 and finish between 17:00 and 19:00, depending on team dynamics, client demands, and alignment with leadership.
  • Work-from-anywhere weeks – ability to work from anywhere in the world for up to 4 non-consecutive weeks per year, subject to seniority.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRMmarketing automationdigital marketingcustomer analyticssegmentationpersonalizationmultichannel strategiesdata-driven strategiesKPIsRFP processes
Soft Skills
team managementconsultative mindsetinfluencing skillsdecision-makingorganizational skillsstrategic discussionsresults orientationautonomysystems thinkingcontinuous improvement