GhFly

Senior Digital Media Analyst

GhFly

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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Job Level

Senior

About the role

  • Control daily campaign budgets and investments
  • Plan, implement, analyze, and optimize media campaigns
  • Perform activities such as projections, campaign setup, monitoring KPIs, and supporting data-driven decision-making
  • Continuously analyze data to identify opportunities to maximize results
  • Produce quantitative and qualitative performance reports for clients, including measurement beyond media (e.g., attribution models and campaign implementation outcomes)
  • Identify improvement opportunities to automate campaign setups, buying processes, and media reporting for clients

Requirements

  • Knowledge of planning, execution, and analysis of paid media campaigns focused on business models such as lead generation and e-commerce
  • Proficiency with Google and Meta (Facebook) platforms
  • Familiarity with Google Analytics
  • Experience with KPIs and performance metrics
  • Experience in media planning
Benefits
  • Meal allowance and/or food voucher loaded on a Ticket Flex card (no payroll deduction)
  • Transportation voucher or mobility allowance (no payroll deduction)
  • Wellhub for physical and mental health and wellbeing support
  • MetLife life insurance
  • Creditas (salary advance, special conditions for loans and purchases at Creditas Store without affecting credit card limits)
  • Bracov pharmacy partnership, valid at major pharmacy chains across Brazil
  • SESC access, with benefits in education, wellness, tourism, culture, and more
  • Health and dental plans with different options to meet your needs:
  • - SulAmérica - Health and Dental (national, monthly contribution, no copayment)
  • - Paraná Clínicas - Health (regional, monthly contribution, no copayment)
  • - Dental Uni - Dental (national, monthly contribution, no copayment)
  • Inclusive, extended parental leave – 6 months for mothers and 20 days for fathers, including adoptive parents, trans women, trans men, and same-sex couples
  • Pet leave – a day off after adopting a pet to enjoy your new companion
  • Pilot Hunter – our referral program that rewards you when your recommendation is hired
  • Hybrid work model for employees in Curitiba and São Paulo: office attendance three times per week
  • Birthday day off – one day off during your birthday month to enjoy as you wish
  • Anniversary day off – one day off to celebrate your work anniversary as you prefer
  • Reset day – flexibility to use banked hours in a planned way
  • Flexible work hours – start between 08:00 and 10:00 and finish between 17:00 and 19:00, aligned with team dynamics, client demands, and leadership
  • Work-from-anywhere weeks – ability to work from anywhere in the world for up to 4 non-consecutive weeks per year, subject to seniority
  • Development and Culture:
  • Monthly 1:1s with leadership focused on alignment, feedback, and development
  • IDP (Individual Development Plan) built with leadership support to guide next steps and continuous growth
  • Structured evaluations combining self-assessment, leadership feedback, and strategic alignment
  • GH University, with learning tracks and training delivered by leaders, partners, and platforms such as Google, TikTok, and Meta
  • Internal recruitment, encouraging career growth within the company
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
media campaign planningmedia campaign executionmedia campaign analysisKPI monitoringdata analysisperformance reportingattribution modelscampaign optimizationautomation of campaign setupsmedia buying processes
Soft Skills
data-driven decision-makinganalytical thinkingproblem-solvingcommunicationclient support