GhFly

Senior CRM

GhFly

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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Job Level

Senior

Tech Stack

CloudSQL

About the role

  • Build campaign performance reports to monitor sales results and CRM channel performance for decision-making
  • Conduct analyses to identify opportunities to improve the team's daily results
  • Analyze user behavior, lifecycle and propose segmentations
  • Conduct A/B tests for various experiments and drive continuous improvements
  • Send email marketing, SMS, Push and in-app messages using Salesforce Marketing Cloud
  • Develop segmentation strategies and manage segmentation operations
  • Design customer journeys
  • Develop campaign strategies and calendars
  • Manage list health and deliverability
  • Familiarity with operating campaigns in Salesforce Marketing Cloud to support the CRM team.

Requirements

  • Availability to work on-site 3 times per week in the South Zone of São Paulo, SP
  • Experience with Salesforce Marketing Cloud
  • Knowledge of HTML, Web Analytics and Google Analytics
  • Intermediate/advanced SQL knowledge
  • Experience in audience segmentation, testing and relationship workflows/automation
  • Experience with Insider is a plus
  • Fluency in English and Salesforce Marketing Cloud certification are advantages.
Benefits
  • Meal and/or grocery voucher on the Ticket Flex card (no deduction)
  • Transport voucher or mobility allowance (no deduction)
  • Wellhub for physical and mental health and wellbeing
  • MetLife life insurance
  • Creditas (salary advance, special conditions for loans and purchases on Creditas Store without impacting your credit card limit)
  • Bracov pharmacy agreement, valid at major pharmacy chains in Brazil
  • Access to SESC, with benefits in education, wellness, tourism, culture and more
  • Health and dental plans with different options to meet your needs: SulAmérica - Health and Dental (national, monthly contribution, no co-payment); Paraná Clínicas - Health (regional, monthly contribution, no co-payment); Dental Uni - Dental (national, monthly contribution, no co-payment)
  • Inclusive and extended parental leave – 6 months for mothers and 20 days for fathers, including adoptive parents, trans women, trans men and same-sex couples
  • Pet leave – if you adopt a pet, you receive a day off to enjoy your new companion
  • Pilot Hunter – our referral program that rewards you when your recommendation is hired
  • Hybrid model for those in Curitiba and São Paulo, with office attendance 3 times per week
  • Birthday day off – one day off in your birthday month to use as you wish
  • Anniversary day off – one day off to celebrate your work anniversary
  • Reset day – flexibility to use accrued hours from the time bank in a planned way
  • Flexible work time – option to start between 08:00 and 10:00 and finish between 17:00 and 19:00, depending on team dynamics, client demands and alignment with leadership
  • Work-from-anywhere weeks – ability to work from anywhere in the world for up to 4 non-consecutive weeks per year, varying by seniority
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
HTMLSQLWeb AnalyticsGoogle AnalyticsA/B testingaudience segmentationrelationship workflowsautomation
Certifications
Salesforce Marketing Cloud certification