GF-ecom

Marketing

• You'll own our dual-channel marketing strategy: managing email campaigns and WhatsApp messaging to drive repeat purchases, recover abandoned checkouts, increase average order value, and build customer loyalty in the fashion space.
• Design & execute email campaigns that segment audiences, test messaging, and convert browsers into buyers
• Manage WhatsApp marketing flows using Klaviyo, promotional sequences, and customer re-engagement campaigns
• Monitor & report critical metrics to optimize performance continuously
• A/B test subject lines, copy, timing, and offers to maximize open rates, click rates, and conversions
• Collaborate with the team on seasonal changes and special promotions
• Identify trends & opportunities in customer behavior to inform strategy

Email & WhatsApp Marketing Specialist