Gewiss

Product Marketing Manager

Gewiss

full-time

Posted on:

Location Type: Office

Location: Cenate Sotto • Italy

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About the role

  • Develop and maintain a strategic vision of the product portfolio, guiding the product roadmap and long-term development
  • Own and manage the product portfolio with a focus on sustainable, profitable growth
  • Define product features and development priorities in collaboration with Markets
  • Work closely with markets, operations, and quality teams to ensure customer satisfaction
  • Analyze market trends, customer needs, and competitor activity to inform product strategy and innovation
  • Lead successful product launches, coordinating cross-functional teams across the organization
  • Identify and map the full growth potential; develop and execute strategies to unlock new market opportunities
  • Analyze the competitive landscape and offer positioning, proposing and executing the most appropriate actions to develop the relevant segment in line with market needs.
  • Act as a key interface with the Markets and other global marketing teams to align commercial strategies
  • Build and activate a strong global network of product promoters and champions to support portfolio expansion leveraging the BU Community
  • Develop and execute global go-to-market plans, with a strong focus on digital campaigns, online presence, and content marketing
  • Create and distribute marketing materials, application references, and competitor analyses
  • Conduct training sessions, seminars, and workshops to enhance internal and external competence in product positioning and usage

Requirements

  • Degree in Engineering, Business, or a related field
  • Minimum 3 years of experience in product marketing, product management, or business development
  • A genuine interest in the electrotechnical sector is required to be able to deeper understand the product needs and properly execute the main responsibilities
  • Strong analytical and problem-solving skills
  • Excellent communication and interpersonal skills
  • Strong understanding of customer business challenges and the ability to translate them into solutions
  • Ability to work in a team and influence collaborators at all levels of the organization.
  • Fluent in English, additional languages are a plus.
Benefits
  • A stimulating and dynamic environment that will allow you to confront talented professionals and projects increasingly digital and innovative.
  • Autonomy and responsibility, because getting involved is the first step to make a difference.
  • Continuous training and career opportunities. You will have constantly updated multimedia training content. Your results will guide your growth path.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingproduct managementbusiness developmentmarket analysisproduct strategygo-to-market plansdigital campaignscontent marketingcompetitive analysisproduct positioning
Soft Skills
analytical skillsproblem-solving skillscommunication skillsinterpersonal skillsteamworkinfluencing skills
Certifications
degree in Engineeringdegree in Business