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About the role
Key responsibilities & impact- Develop brand and campaign strategies in close partnership with the property team
- Define project positioning, key messaging, and target audiences alongside developers, sales, and stakeholders
- Build compelling narratives around lifestyle, investment credentials, and placemaking
- Lead production of marketing collateral: brochures, investment guides, landing pages, email campaigns, social content, and presentations
- Write compelling copy for development launches, investor comms, and digital channels
- Brief and manage external agencies, designers, CGI studios, photographers, and videographers
- Create engaging content across channels that showcases developments, local markets, and the BuyAssociation brand
- Identify and tell compelling stories around placemaking, regeneration, and project progress
- Produce sales tools: presentations, investor packs, agent toolkits, and FAQs
- Support launches, webinars, exhibitions, and co-marketing initiatives with developers and partners
- Plan and deliver integrated campaigns across digital, email, social, print, events, and PR
- Manage timelines, budgets, and asset schedules; monitor performance and report to stakeholders
Requirements
What you’ll need- Strong content creation and copywriting skills
- Passion for video, social media, and brand storytelling
- Proven experience managing campaigns end-to-end
- Experience briefing and managing creative agencies and suppliers
- Strong organisation, project management, and stakeholder skills
- Commercially minded with excellent attention to detail
- Background in property investment, proptech, real estate, or financial services (Desirable)
- Familiarity with HubSpot, Salesforce, or similar CRM platforms (Desirable)
- Experience briefing CGI studios and producing off-plan development assets (Desirable)
- Knowledge of UK residential property markets (Desirable)
- CIM qualification or equivalent (Desirable)
Benefits
Comp & perks- Diversity & inclusion at GetGround: We encourage applications from all sections of society and we believe in the criticality of an inclusive culture.
- 42% of our employees identify as female or non-specified, 58% as male
- 22 nationalities represented across offices in 5 countries
- Our work on Design Accessibility
- Inclusion is at the heart of our culture - we celebrate and reflect on key D&I and cultural events such as: Black History Month, International Women's Day and Pride
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
content creationcopywritingcampaign managementproject managementdigital marketingemail marketingsocial media marketingnarrative developmentasset productionperformance monitoring
Soft Skills
organizationattention to detailstakeholder managementcreativitycommunicationcollaborationstrategic thinkingproblem-solvingleadershiptime management
Certifications
CIM qualification
