GETEC Group

Growth Marketing, Lead Generation Specialist

GETEC Group

full-time

Posted on:

Location Type: Office

Location: Berlin • Germany

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Job Level

Senior

About the role

  • Develop and manage an effective lead generation process
  • Monitor and optimize funnel metrics
  • Design and execute multi-channel marketing campaigns
  • Create targeted, audience-specific content
  • Develop targeted campaigns for specific customer segments
  • Test and optimize campaign strategies
  • Work closely with sales teams
  • Design and implement customer retention and engagement programs
  • Develop personalized nurturing campaigns
  • Use customer feedback to improve satisfaction and loyalty
  • Monitor competitors' marketing tactics
  • Use CRM and analytics tools to measure campaign performance
  • Analyze data to identify funnel bottlenecks
  • Produce regular reports on key metrics

Requirements

  • Minimum 5 years of experience in growth or sales marketing in the B2B sector
  • University degree in Marketing, Business, Public Relations/Communications, or a related field
  • Ability to develop and implement B2B marketing strategies for lead generation and customer retention
  • Experience with CRM systems, marketing automation platforms, and analytics tools
  • Proficiency in creating data-driven marketing plans
  • Strong skills in designing multi-channel campaigns
  • Expertise in building and managing lead funnels
  • Proven ability to collaborate effectively with sales teams
  • Experience producing compelling content in various formats
  • Strong project management and organizational skills
  • Skills in data analysis and reporting
  • German: Native/Advanced professional proficiency; English: Business-level proficiency
Benefits
  • 30 days of vacation per year
  • Flexible working hours with flextime
  • Subsidy for the Deutschlandticket (Germany-wide public transport pass)
  • Company bike (JobRad) program
  • Access to numerous fitness and wellness offers via Hansefit
  • Free access to LinkedIn Learning and other professional development opportunities
  • Agile working methods and modern office concepts
  • Access to a corporate benefits portal with discounts
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lead generationfunnel metricsmulti-channel marketingcustomer retentioncampaign strategiesdata analysiscontent creationB2B marketing strategiesmarketing automationreporting
Soft Skills
collaborationproject managementorganizational skills
Certifications
University degree in MarketingUniversity degree in BusinessUniversity degree in Public RelationsUniversity degree in Communications