Marketing Analyst
GESUAS
full-time
Posted on:
Location Type: Remote
Location: Brasil
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Tech Stack
About the role
- Produce copy, texts, marketing emails, landing pages and nurture/conversion content for all stages of the funnel (top, middle, bottom) and for marketing campaigns;
- Create rich assets such as ebooks (storytelling), guides and manuals;
- Write video scripts;
- Ensure optimization of content for the GESUAS Blog, including titles, meta descriptions, structure, keywords and other SEO strategies to drive qualified organic traffic and improve search engine ranking;
Requirements
- Strong writing skills, narrative ability and storytelling;
- Experience in SEO and content strategy;
- Background in Inbound Marketing, funnel management and lead generation;
- Proficiency with tools such as WordPress, Google Analytics and RD Station Marketing;
- Desired: Knowledge of GEO (Generative Engine Optimization) to optimize content for use by AIs (ChatGPT, Gemini, etc.) as references and search responses.
Benefits
- Life Insurance
- Health allowance
- Home office stipend
- Meal and food allowance
- Flexible working hours
- Education/language assistance
- Mental health support platform
- Online learning and development platforms
- Wellness program (workplace exercise/ergonomics)
- A distinctive, highly collaborative and fun work environment
- Seniority-based pay increases
- Opportunities for personal and professional development
- And much more!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SEOcontent strategynarrative abilitystorytellingfunnel managementlead generationcopywritingvideo script writingGEO (Generative Engine Optimization)
Soft skills
strong writing skills