Sales Enablement Lead

GEOTAB

Sales Enablement Lead responsible for defining sales and partner readiness strategy at Geotab. Collaborating across teams to equip the field with necessary frameworks to sell solutions globally.

Posted 7/31/2026full-timeRemote • 🇨🇦 CanadaSenior💰 CA$115,000 - CA$140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates deep expertise in sales enablement strategies, translating product knowledge into actionable solutions that drive revenue growth. Capable of developing domain-specific sales plays, messaging frameworks, and execution tools tailored to customer needs and market dynamics.

Highest-signal resume keywords

Sales EnablementB2B Technology ExperienceCross-Functional Go-To-Market CollaborationDomain-Specific Enablement SolutionsSales Methodology Certifications

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales StrategyValue-Based SellingSolution SellingRevenue Lifecycle ManagementCompetitive PositioningSales Play DevelopmentMessaging FrameworksExecution ToolsCustomer SegmentationDeal Strategies

Soft Skills

CollaborationCommunicationFeedback GatheringAdaptabilityProblem-Solving

Tools & Technologies

Sales PlaybooksDemo StrategiesObjection Handling FrameworksDiscovery GuidesDeal Support Materials

Certifications & Qualifications

Sales Methodology CertificationsEnablement CertificationsProduct-Related Certifications

Industry Keywords

SaaSIoTB2BSales Enablement PrinciplesMarket Dynamics

Tech Stack

Tools & technologies

IoT

About the role

Key responsibilities & impact

Own and define the enablement strategy for a specific product, platform, or segment domain, ensuring all enablement solutions are grounded in deep expertise within that specific area
Act as the primary enablement partner to Sales leadership, aligning on priorities, pipeline needs, and performance outcomes
Ensure readiness across the full revenue lifecycle, including prospecting, qualification, discovery, demo, proposal, and expansion
Identify domain-specific readiness gaps and define targeted enablement strategies to improve execution and results
Translate capabilities within their specific product, platform, or segment domain, into clear, domain-specific value propositions, use cases, and customer outcomes
Define how solutions should be positioned across segments, personas, and sales motions
Ensure messaging reflects the unique needs, challenges, and buying behaviors associated with their specific product, platform, or segment domain
Establish competitive positioning and differentiation specific to the domain
Develop domain-specific sales plays, discovery approaches, and deal strategies aligned to their specific product, platform, or segment domain
Translate product or segment solutions into role-specific execution across SDR, BDR, Account Executives, Partners, and Solution Engineering
Ensure all sales motions and execution frameworks are tailored to the realities of their specific product, platform, or segment domain, including customer use cases and deal dynamics
Enable repeatable, scalable execution models that support pipeline generation, deal progression, and expansion within the domain
Define and own all enablement solutions for their specific product, platform, or segment domain, ensuring they are directly aligned to domain expertise and field execution needs
Establish requirements and direction for enablement assets specific to their product, platform, or segment domain, including: Sales playbooks, Messaging frameworks, Demo strategies and flows, Competitive positioning guides, Objection handling frameworks, Discovery guides, Deal support materials
Ensure all assets are built to reflect real-world execution within their specific product, platform, or segment domain, including customer scenarios, industry nuances, and sales motions
Partner with Content, Learning Design, and Demo Excellence teams to operationalize and deliver these solutions
Partner with Product Management, Product Marketing, Sales, Revenue Delivery and Revenue Operations to ensure enablement is aligned to roadmap, messaging, and GTM priorities
Collaborate with other Enablement Leads to ensure consistency and alignment across product and segment domains
Ensure horizontal and vertical alignment so that solutions are both globally consistent and locally relevant
Gather domain-specific field insights, feedback, and performance data related to their specific product, platform, or segment domain
Identify gaps in positioning, messaging, and execution specific to the domain and drive improvements
Continuously refine enablement solutions to reflect evolving customer needs, market dynamics, and sales performance
Ensure enablement remains practical, relevant, and directly tied to field success.

Requirements

What you’ll need

Bachelor's degree in a related field, or equivalent combination of education and work experience
5-8 years of experience in sales enablement, product enablement, sales strategy, or a related field
Experience in B2B technology, SaaS, IoT, or similar industries strongly preferred
Experience working in cross-functional go-to-market environments required
Deep expertise in a specific product, platform, solution area, or customer segment, with the ability to translate that knowledge into actionable sales enablement strategies
Strong understanding of sales enablement principles, value-based and solution selling, and the full revenue lifecycle from prospecting through expansion
Proven ability to develop domain-specific enablement solutions including sales plays, messaging frameworks, competitive positioning, and execution tools
Sales methodology certifications (e.g., MEDDIC, Challenger, CHAMP) considered an asset
Enablement or product-related certifications considered an asset.

Benefits

Comp & perks

Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program