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Global Demo Excellence Lead
GEOTABGlobal Demo Excellence Lead at Geotab overseeing demo strategy and environments for customer engagements. Collaborating across teams to ensure demo excellence and support sales initiatives.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in designing and scaling demo environments and enablement programs within B2B technology or SaaS industries, with a strong focus on value-based selling and stakeholder management across cross-functional teams.
Highest-signal resume keywords
Demo Strategy DevelopmentSaaS Platform ExpertiseValue-Based SellingStakeholder ManagementData Privacy Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demo Environment DesignContent DevelopmentEnablement Program ScalingSystem IntegrationData ConfigurationSynthetic Data ApproachesAutomation for EfficiencyDemo Module CreationSales EnablementProduct Messaging
Soft Skills
Exceptional CommunicationCollaborationInfluencing Without AuthorityProblem SolvingAdaptability
Certifications & Qualifications
Bachelor's Degree in Related Field
Industry Keywords
B2B TechnologySaaSDemo ExcellenceCustomer EngagementComplianceGovernanceProduct Roadmap AlignmentSales EffectivenessWin RatesCustomer Narratives
Tech Stack
Tools & technologiesAssembly
About the role
Key responsibilities & impact- Own and define the global demo excellence strategy to support scalable, high-impact customer engagements across Sales and Partner ecosystems.
- Design, build, and maintain gold-standard demo environments across key segments and regions.
- Partner with Legal, Product, and Engineering to manage a compliant demo data strategy and develop realistic datasets.
- Develop and maintain a scalable library of demo modules, scripts, narratives, and talk tracks aligned to value-based selling and product messaging.
- Structure demo environments to support AI-driven demo assembly and identify opportunities to leverage automation for improved efficiency.
- Act as the primary liaison between Sales, Product, Marketing, and Enablement teams to align demo strategy with product roadmaps and go-to-market priorities.
- Drive consistent demo execution standards through best practices, structured enablement, and certification programs.
- Elevate demo quality and consistency to contribute to improved win rates, product adoption, and overall sales effectiveness.
Requirements
What you’ll need- 5 - 8 years of experience in sales enablement, demo strategy, product enablement, or related fields.
- Bachelors degree in a related field, or an equivalent combination of education and work experience.
- Proven experience designing and scaling demo environments, content, and enablement programs within B2B technology or SaaS industries.
- Strong technical expertise in SaaS platforms, product ecosystems, and system integrations, including configuration and data setup.
- Deep understanding of value-based selling and the ability to translate product capabilities into compelling customer narratives.
- Knowledge of data privacy and governance, specifically regarding anonymization and synthetic data approaches for demo environments.
- Exceptional stakeholder management skills with the ability to work across Product, Sales, and Marketing teams without direct authority.
Benefits
Comp & perks- Flex working arrangements
- Home office reimbursement program
- Baby bonus & parental leave top up program
- Online learning and networking opportunities
- Electric vehicle purchase incentive program
- Competitive medical and dental benefits
- Retirement savings program