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GEOTAB

Senior Retention & Success Specialist – Customer Lifecycle Marketing

GEOTAB

. Execute retention, adoption, and success lifecycle programs as defined by Customer Marketing strategy.

Posted 3/27/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $100,000 - $115,000 per yearWebsite

About the role

Key responsibilities & impact
  • Execute retention, adoption, and success lifecycle programs as defined by Customer Marketing strategy.
  • Deliver onboarding, value-realisation, and renewal-adjacent communications in partnership with Marketing Automation and Content teams.
  • Execute operational and support-related customer communications, ensuring accuracy, timeliness, and customer clarity.
  • Coordinate with the Marketing Automation Lead to operationalize lifecycle journeys and ensure smooth handoff between strategy and system execution.
  • Support execution of Voice of Customer and survey programs, including deployment, tracking, and coordination of follow-up actions.
  • Monitor program delivery and flag risks, gaps, or opportunities for improvement to the Retention & Success Lead.
  • Maintain documentation, calendars, and execution readiness for retention and success initiatives, particularly during periods of change (e.g. migrations, platform updates).
  • Collaborate with GCS, Support, and Product teams as required to ensure lifecycle execution aligns to customer realities.

Requirements

What you’ll need
  • 5-8 years experience in customer marketing, lifecycle marketing, customer communications, or a related field.
  • Demonstrated ability to deliver multi-touch lifecycle programs with attention to detail and operational discipline.
  • Comfort working within automated systems and collaborating with automation specialists, even if not configuring tools directly.
  • Ability to manage multiple concurrent initiatives and execute reliably under time pressure.
  • Strong written communication skills with a customer-first mindset.
  • Organised, execution-oriented, and comfortable working within defined strategy and guardrails.

Benefits

Comp & perks
  • Flex working arrangements
  • Home office reimbursement program
  • Baby bonus & parental leave top up program
  • Online learning and networking opportunities
  • Electric vehicle purchase incentive program
  • Competitive medical and dental benefits
  • Retirement savings program

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
customer marketinglifecycle marketingcustomer communicationsmulti-touch lifecycle programsoperational disciplineprogram deliverydocumentationsurvey programstracking
Soft Skills
attention to detailtime managementstrong written communicationcustomer-first mindsetorganisedexecution-orientedcollaborationability to manage multiple initiatives