Georgia State University Department of Health Sciences

Performance Marketing Lead

Georgia State University Department of Health Sciences

full-time

Posted on:

Location Type: Hybrid

Location: Paris • France

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Senior

About the role

  • Inbound Acquisition — Build from Scratch: You create the mechanisms that turn attention into qualified leads.
  • Outbound Performance — Amplify the Machine: You work hand in hand with the BDR Manager to maximize outbound efficiency.
  • Performance & Attribution — Data-driven Management: You don’t just launch campaigns; you build a measurable, optimizable system.
  • Stack & Process — Lay the Foundations: You structure systems to scale, not just to run.

Requirements

  • 4–5 years minimum experience in acquisition, growth, or demand generation
  • B2B experience required — you understand long sales cycles, complex sales processes, and multiple stakeholders
  • Proven experience building programs from scratch, not just optimizing existing setups
  • Bonus: experience in SaaS or selling to public sector / government
  • Paid Acquisition — Able to design, launch, and optimize campaigns on LinkedIn Ads, Google Ads, and other channels; you have hypotheses but validate them with data
  • Marketing Automation — Proficient with HubSpot (or equivalent); able to build workflows, scoring models, and nurturing sequences
  • Copywriting — Able to write messages that convert, not just sound good
  • ABM & Outbound — Familiar with tools like Lemlist, La Growth Machine, Phantombuster, etc., and able to orchestrate targeted campaigns
  • Analytics — Data-driven at heart; you make decisions based on metrics, not intuition
Benefits
  • Cadre (executive) contract and RTT (compensatory leave) — between 8 and 12 days per year depending on public holidays
  • A Mac or PC provided according to your preference
  • 60% coverage of meal vouchers (€9 per working day)
  • €50 per month training budget covered
  • Comprehensive health insurance (Alan)
  • Offices located in central Paris (9th arrondissement)
  • Annual offsite with the whole team and frequent company events
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
acquisitiongrowthdemand generationpaid acquisitioncampaign designcampaign optimizationcopywritinganalyticsmarketing automationABM
Soft Skills
data-driven managementcommunicationcollaborationproblem-solvingcreativity