Georgia State University Department of Health Sciences

Product Marketing Manager

Georgia State University Department of Health Sciences

full-time

Posted on:

Location Type: Hybrid

Location: Paris • 🇫🇷 France

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Job Level

Mid-LevelSenior

About the role

  • Conduct an audit of existing materials and messaging.
  • Deliver an initial set of prioritized assets.
  • Propose a marketing roadmap aligned with business priorities.
  • Design and maintain a sales enablement system: pitch decks, one-pagers, case studies, etc.
  • Create a library of messages and key talking points by customer segment, with a quarterly update process.
  • Align materials and messaging with Sales, Customer Success, and Executive teams.
  • Define customer journeys, key messages per persona, and acquisition/upsell strategies for the Waste & Safety offerings.
  • Build a robust messaging framework validated by internal stakeholders.
  • Develop a 12-month strategic marketing plan integrated with the company repositioning.
  • Launch a communication campaign for existing customers: newsletters, webinars, personalized sessions.
  • Ensure that 80% of historical customers understand the evolution of our offering.

Requirements

  • You have 5 to 10 years of experience in strategic marketing or B2B/B2G communications.
  • You have worked in an agency, consulting firm, or an organization serving public or institutional clients.
  • You have led repositioning projects or product launches in a complex environment.
  • You understand the challenges of local authorities and public institutions (or have a strong interest in this area).
  • You are strategic, structured, autonomous, with a strong sense of impact and cross-functional collaboration.
Benefits
  • Hybrid in Paris: 3 days in the office, 2 remote days per week
  • Executive contract and RTT (between 8 and 12 days off per year depending on the public holidays of the current year)
  • A Mac or PC according to your preference
  • 60% coverage of meal vouchers worth €9 per working day
  • €50 per month training budget contribution
  • Comprehensive health insurance (Alan)
  • Offices located in central Paris (3rd arrondissement)
  • Annual offsite with the whole team and numerous company events

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
strategic marketingB2B communicationsB2G communicationssales enablementcustomer journey mappingmessaging framework developmentmarketing roadmap creationcommunication campaign launchasset prioritizationproduct launch management
Soft skills
strategic thinkingstructured approachautonomyimpact orientationcross-functional collaboration