
Programmatic and DOOH Media Manager
Georgia Green Energy Services
full-time
Posted on:
Location Type: Hybrid
Location: Atlanta • United States
Visit company websiteExplore more
About the role
- Develop and execute the long-term DOOH monetization strategy
- Design tiered inventory packaging (premium, standard, local)
- Create CPM rate cards and dynamic pricing models
- Structure direct vs. programmatic revenue mix
- Establish local, regional, and national sales frameworks
- Position GGES as a premium EV-driver-focused media network
- Lead integration and optimization with platforms such as: Broadsign, Vistar Media, Place Exchange
- Optimize fill rate, eCPM, and blended CPM
- Establish revenue per screen per month benchmarks
- Develop relationships with regional and national ad agencies
- Create outbound strategy targeting: Regional businesses, Multi-site property owners, Franchise operators
Requirements
- 5+ years in Digital Out-of-Home (DOOH) or programmatic advertising
- Experience working with programmatic platforms such as Broadsign or similar
- Demonstrated experience scaling a screen-based or digital media network
- Strong understanding of: OpenRTB SSP/DSP ecosystem, CPM pricing models, Yield optimization, Fill rate metrics
- Experience negotiating agency or brand-level media agreements
- Strong financial acumen (revenue forecasting, margin optimization)
- Ability to build and present executive-level strategies
Benefits
- Competitive salary
- Training & development
- Performance-based revenue bonus
- Revenue accelerator incentives tied to media growth
- Long-term profit participation opportunity
- Executive growth pathway as division scales
- Flexible work from home options available
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
DOOH monetization strategyCPM pricing modelsdynamic pricing modelsyield optimizationfill rate metricsrevenue forecastingmargin optimizationscreen-based media networkprogrammatic advertisinginventory packaging
Soft Skills
relationship buildingnegotiationexecutive-level presentationstrategic thinkingfinancial acumen