Associate Care & Wellness Program Enrollment Specialist

Genworth

Associate Care & Wellness Program Enrollment Specialist at Genworth supporting older adults with long-term care insurance education. Responsible for assessing needs and managing short-term care services.

Posted 6/26/2026full-timeRichmond • Virginia • 🇺🇸 United StatesJuniorMid-Level💰 $52,700 - $76,000 per yearWebsite

About the role

Key responsibilities & impact

The Associate Care & Wellness Program Enrollment Specialist will be part of a team that delivers a long-term care insurance program designed to help policyholders live healthier longer and provide education to those who support them.
You will be responsible for providing person-centered, strengths & evidence-based, short-term care management services to long-term care insurance policyholders who are interested in aging at place at home.
Responding to inbound calls and inquiries about the program.
Researching any prior claim activity and questions or spousal claim activity.
Making outbound calls to policyholders and family members to educate about the program and influence them to participate.
Use standardized tools to comprehensively assess the policyholder and/or family member.
Reviewing program recommendations with the policyholder and/or family member and influencing them to take actions.
Setting up next program steps for the policyholder and/or family member with a colleague on your team based on their needs.
You will use clinical judgment to discern if they are appropriate candidates for intervention or if they need additional care.
You will be able to comprehensively assess and address the insured’s biological, psychological, environmental, and social needs.
You will have exceptionally strong phone skills (e.g. empathetic tone, patience, warm voice) and use active listening and motivational interviewing skills during the assessment to best understand the policyholder’s needs.
You will be able to synthesize assessment results to make recommendations on appropriate interventions within a program.
You will be one of the policyholder’s initial contacts with Genworth at a time of need for them.
You will need to be personable, empathetic, knowledgeable, and genuinely invested in providing excellent customer service during this important relationship building interaction.
You will work independently and in an interdisciplinary team environment and will manage and prioritize a work queue and multiple job responsibilities and demonstrate an openness to cross-functional assignments within the position/team.
You will provide feedback on process improvement opportunities, coach peers as appropriate, and be a proactive team member in enhancing the organization’s performance and results.

Requirements

What you’ll need

Passion working with older adults and their family members.
2-5 years of professional experience with older adults and their families (home care, home health, hospice, hospital, nursing home, area agency on aging, or community placements).
College degree or certification/license in a field related to care management (child and family studies, counseling, gerontology, human services, public health, sociology, marriage and family therapy, recreational therapy, respiratory therapy, mental health, nursing, occupational therapy, physical therapy, speech and language therapy, psychology, rehabilitation or social work) or equivalent work experience.
Experience with recruiting, selling, or program enrollment geared towards seniors.
Experience with performing assessments for older adults and caregivers.
Superior written and verbal communication and customer service skills.
Ability to meet weekly productivity standards and maintain a high level of quality.
Able to effectively motivate individuals with post-operative musculoskeletal, neurological and general acute problems.
Demonstrated experience in making sound business decisions using risk management and quality protocols.
Work effectively in a team environment and independently.
Professional and personal effectiveness in establishing relationships with a variety of internal and external customers.
Desire to learn how to interpret Long Term Care Insurance contracts and benefits.
Understanding of single and cumulative medical conditions (particularly those common in the aging process), including their effect on physical/cognitive function, as well as their prognosis and rehabilitative potential.
Good working knowledge of systems applications (e.g. WORD, EXCEL, PowerPoint, etc.)
Willingness to learn claims and workflow systems.

Benefits

Comp & perks

Competitive Compensation & Total Rewards Incentives
Comprehensive Healthcare Coverage
Multiple 401(k) Savings Plan Options
Auto Enrollment in Employer-Directed Retirement Account Feature (100% employer-funded!)
Generous Paid Time Off – Including 12 Paid Holidays, Volunteer Time Off and Paid Family Leave
Disability, Life, and Long Term Care Insurance
Tuition Reimbursement, Student Loan Repayment and Training & Certification Support
Wellness support including gym membership reimbursement and Employee Assistance Program resources (work/life support, financial & legal management)
Caregiver and Mental Health Support Services

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

care managementassessmentprogram enrollmentmotivational interviewingrisk managementquality protocolscustomer serviceclinical judgmentintervention planningrelationship building

Soft Skills

empathyactive listeningcommunicationteamworkindependenceorganizationprioritizationcoachingpersonabilitypatience

Certifications

degree in care managementcertification in gerontologylicense in nursinglicense in social workcertification in counselingcertification in occupational therapycertification in physical therapycertification in recreational therapycertification in mental healthcertification in psychology