Senior Manager, Content Strategy

Genworth

Senior Manager of Content Strategy managing multi-channel consumer content for CareScout. Responsible for content architecture, production, and performance analytics in a creative environment.

Posted 6/6/2026full-timeRemote • Virginia • 🇺🇸 United StatesSenior💰 $102,700 - $202,400 per yearWebsite

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Hard Skills

content strategyinformation architecturecontent operationseditorial calendarscontent matricescustomer journey mappingSEOuser experiencegenerative AI

Soft Skills

stakeholder managementstrategic leadershipcollaborationexperimental mindset

Tools & Technologies

content management systems (CMS)

Industry Keywords

DTCB2Cmulti-channelcontent productioncontent performance KPIs

About the role

Key responsibilities & impact

Develop and execute a comprehensive, multi-channel consumer content strategy aligned with overarching brand and business goals.
Establish, maintain, and socialize a centralized master content calendar.
Drive multi-format content production across written, video, and audio channels.
Actively write and produce high-quality content firsthand, balancing strategic leadership with direct execution.
Collaborate with Product, Customer Experience, and Lifecycle Marketing teams to support integrated marketing campaigns.
Monitor, analyze, and report on content performance KPIs.

Requirements

What you’ll need

6+ years of experience specifically in content strategy, information architecture, or content operations within a DTC/B2C environment.
Proven experience designing complex, multi-channel editorial calendars and content matrices across written, video, and audio channels.
Strong stakeholder management skills.
An open and experimental mindset toward generative AI.
A strong understanding of customer journey mapping, content management systems (CMS), and how content architecture impacts SEO and user experience.
At least 1–2 years managing direct reports or contractors.

Benefits

Comp & perks

Comprehensive Healthcare Coverage
Multiple 401(k) Savings Plan Options
Auto Enrollment in Employer-Directed Retirement Account Feature (100% employer-funded!)
Generous Paid Time Off – Including 12 Paid Holidays, Volunteer Time Off and Paid Family Leave
Disability, Life, and Long Term Care Insurance
Tuition Reimbursement, Student Loan Repayment and Training & Certification Support
Wellness support including gym membership reimbursement and Employee Assistance Program resources (work/life support, financial & legal management)
Caregiver and Mental Health Support Services