Business Development Manager

Genuit Group

. Achieving the required Area Sales Growth Target as per the agreed UK Residential budget .

Posted 5/7/2026full-timeRemote • 🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Achieving the required Area Sales Growth Target as per the agreed UK Residential budget
Devising and implementing a robust Sales Plan for the Social Housing, Regional New Build and Large Private ‘one-off’ installer markets – derived from the over-arching strategy, distilled for the local customer base
Winning the required level of incremental Filter/ Chemical Specifications whilst maintaining business profitability
Work closely with key OEM & Commercial partners to achieve mutual goals
Expert technical knowledge of all ADEY products and services
Ensure compliance of National New Build Specification through nominated contractor base, providing relevant feedback and intel to the National Sales Manager
Deliver mutually agreed product & campaign awareness events at strategic merchant locations in-line with the Sales & Marketing plan
Promote social media engagement across own network
Contributing fully towards the sales team through reporting across business platforms
Delivering presentations professionally, confidently, and effectively to new and prospective customers promoting ADEY’s products, services, and Brand Values
Support and inform the business to evolve customer segmentation, ensuring optimised deployment of time, budget, and resources
Record all meeting Objectives/ Outcomes and keep all Customer details up to date via CRM making full use of the system by maximizing its capability (pipeline management, reporting, diary management)
Provide robust return on investment rationale to qualify corporate hospitality expenditure (grow, defend, retain)
Lead & support regional & national events/exhibitions where applicable (some evening/ weekend work may be required)
Developing relationships with key Merchant contacts in relation to customer base across the key addressable markets
Complete required reporting to the business, promptly and with the required detail; as well as full utilisation of existing and upcoming BI systems, data, and insights to fuel compelling customer propositions and objective setting
Time management - Organise appointments in advance to maximise productivity and to make full use of your time
Be well prepared, presented and prompt for all appointments
To manage the Areas ‘Corporate Hospitality’ budget effectively and in line with the Company’s expenses policy, to maximise sales opportunities
Attend all required Sales Meetings and digital meetings

Requirements

What you’ll need

Experience in a similar Sales role within the industry
Proven track record of exceeding sales targets on a regular basis
Proven track record of delivering against KPIs
Proven experience of dealing with a wide variety of people in a customer care environment
Capable of running a sales territory successfully
Knowledge of the heating and plumbing industry
Confident in all Office 365 applications
Demonstrates total integrity at all times
Dynamic individual who can maintain and develop lasting relationships
Superb communication skills with the ability to deal with people at all levels
Excellent organisational/ time management skills
Energetic with a strong work ethic and drive
Commercial Acumen
Adaptable to change
Trustworthy
Team player
Ability to work autonomously
Flexible - Willing to work ‘unsociable hours’ (evenings and weekends)
Resilient - Can manage conflict effectively

Benefits

Comp & perks

25 days holiday, plus bank holidays
Pension contribution matched up to 8%
Life Assurance 3x base salary
Private health scheme
Genuit sharesave scheme

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

sales planningsales growthKPI deliverycustomer segmentationpipeline managementreportingbudget managementreturn on investment analysisCRM utilizationproduct knowledge

Soft Skills

communication skillstime managementrelationship buildingintegrityadaptabilityteam playerresiliencedynamic personalityorganizational skillswork ethic