Sales Director – Domestic Markets

Genuit Group

Sales Director accountable for ADEY’s sales strategy in the UK and Ireland, focusing on market share and customer satisfaction.

Posted 4/15/2026full-timeStonehouse • 🇬🇧 United KingdomLeadWebsite

About the role

Key responsibilities & impact

Develop and implement a clear, ambitious sales strategy for ADEY across all channels including Residential (merchant account management and residential demand generation), Commercial and OEM.
Identify new market opportunities and drive initiatives to expand customer base and market share
Ensure delivery of annual revenue and margin targets
Lead, inspire and develop the sales team to achieve individual and collective targets
Build a performance-driven, customer-focused culture
Provide coaching, mentoring and succession planning to strengthen capability
Maintain and grow key customer relationships to support long-term partnerships
Champion the voice of the customer, ensuring ADEY’s solutions meet evolving market needs
Monitor competitor activity and market trends to inform strategic decisions
Collaborate with marketing, product, R&D and operations teams to ensure an integrated approach to the customer experience
Oversee pricing, contract negotiation and sales pipeline management
Deliver accurate forecasting and reporting of sales performance to the Managing Director and Group stakeholders
Work with ADEY senior leadership team to provide strategic insight to develop and implement the ADEY business strategy
Ensure sales processes, policies and controls are compliant with regulatory requirements and company standards
Promote ethical sales practices and uphold the company’s trademark behaviours

Requirements

What you’ll need

Proven track record as a senior sales leader in a technical solutions, HVAC or water treatment company
Well connected with a strong commercial reputation in the UK HVAC water treatment sector and an understanding of the competitive landscape and market knowledge
Strong commercial acumen, with experience of setting and delivering strategic sales plans
Data-driven and results-focussed, with strong analytical and reporting capabilities
Ability to drive a sales organisation utilizing S&OP methodology
Collaborative leadership style, able to work effectively across functions
Proven sales executive experience exceeding targets, with ability to drive the sales process from plan to close, preferably in the water treatment sector
Strong track record of developing strategies which have generated incremental profitable sales
Excellent relationship-building, influencing and negotiation skills

Benefits

Comp & perks

25 days holiday, plus bank holidays
Company car or car allowance
Pension contribution matched up to 8%
Life Assurance 3x base salary
Private health scheme
Genuit sharesave scheme

ATS Keywords

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Hard Skills & Tools

sales strategy developmentmarket opportunity identificationrevenue forecastingcontract negotiationsales pipeline managementdata analysisS&OP methodologystrategic sales planningperformance reportingcustomer relationship management

Soft Skills

leadershipcoachingmentoringcollaborationinfluencingnegotiationcustomer focusanalytical thinkingrelationship buildingresults orientation