Head of B2B Marketing

Genspark

Head of B2B Marketing at Genspark to build and define marketing strategies. Lead B2B function from ground up focusing on high-growth SaaS enterprise market.

Posted 7/30/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in building and leading B2B marketing functions, with a strong focus on demand generation, ABM, and revenue marketing strategies. Proven ability to influence pipeline creation and accelerate deals while collaborating effectively with cross-functional teams and presenting insights to C-suite stakeholders.

Highest-signal resume keywords

B2B Marketing LeadershipDemand GenerationAccount-Based Marketing (ABM)Pipeline CreationCross-Functional Collaboration

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

B2B Marketing StrategyRevenue MarketingField MarketingSales EnablementMeasurement FrameworksSegmentation StrategyProduct PositioningPricing StrategyData-Driven Decision MakingEnterprise Pipeline Development

Soft Skills

Executive PresenceTrust BuildingAdaptabilityInfluencing SkillsStrategic Thinking

Industry Keywords

SaaSHigh-Growth CompaniesProduct-Led GrowthSelf-Serve to Sales-AssistedC-Suite Engagement

About the role

Key responsibilities & impact

Build the B2B marketing function from the ground up—strategy, team, systems, and culture
Define the enterprise narrative and segmentation strategy for Team and Enterprise plans
Own the full-funnel B2B marketing motion from awareness through pipeline to expansion
Establish the operating rhythm with Sales, Product, and Growth teams
Design the motion that converts product-qualified accounts (PQAs) into enterprise pipeline
Build the infrastructure to translate product usage signals into sales-ready opportunities
Create the case study and proof engine that gives enterprise buyers confidence
Partner with Sales Leadership as the primary marketing strategist and advisor
Shape pricing, packaging, and positioning for B2B tiers
Design and execute ABM, field marketing, and demand generation programs
Build the events and executive briefing strategy that moves markets, not just fills calendars
Own pipeline creation and acceleration targets for B2B segments
Build measurement frameworks that prove marketing's contribution to revenue
Influence how the company thinks about attribution, investment, and GTM priorities
Report directly to the C-suite on B2B marketing performance and strategic initiatives

Requirements

What you’ll need

12–15 years in B2B marketing, with at least 5 years in a leadership role at a high-growth SaaS company
Direct experience building or significantly contributing to a B2B marketing function at a product-led company moving from self-serve to sales-assisted/enterprise
Deep fluency in demand generation, ABM, field marketing, and revenue marketing—plus the ability to move between strategy and hands-on execution
Proven track record building pipeline, accelerating deals, and influencing revenue in B2B segments
Strong cross-functional leadership with Sales, Product, and Growth teams—you know how to earn trust and drive alignment
Comfort with ambiguity and early-stage motion building—you're energized by 0→1, not intimidated by it
Executive presence and credibility to present to C-suite stakeholders and challenge assumptions with data

Benefits

Comp & perks

Health insurance
Remote work options