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About the role
Key responsibilities & impact- Understand customer needs and workflows across bioassays, functional assays, reagent-based assays, and related application areas.
- Conduct voice-of-customer interviews with biopharma, CRO, academic, and assay development customers.
- Analyze market trends, customer segments, competitive landscape, pricing dynamics, and application requirements.
- Support product positioning, messaging, value proposition, and differentiation.
- Work cross-functionally with R&D, sales, marketing, and regional teams to translate market needs into product and commercial plans.
- Develop go-to-market materials, sales tools, customer-facing content, and launch support plans.
- Identify KOLs, key accounts, and collaboration opportunities to support market development.
Requirements
What you’ll need- 5+ years of experience in product management, product marketing, market development, or business development in life sciences tools, reagents, assays, or biotech solutions.
- Familiarity with bioassay workflows, reagent-based assays, cell-based assays, reporter systems, or plate-based detection technologies.
- Experience with VOC, market analysis, competitive assessment, product positioning, launch planning, and sales enablement.
- Strong commercial sense and ability to translate customer needs into actionable product and marketing strategy.
- Excellent communication, analytical, and cross-functional collaboration skills.
Benefits
Comp & perks- GenScript USA Inc/ProBio Inc. is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce.
- The Company’s policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.
- GenScript USA Inc./ProBio Inc. maintains a drug-free workplace.
- GenScript USA Inc./ProBio Inc. will only contact candidates through verified application sources. GenScript/Probio does not request personal information from candidates through individual email or any other platform.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product managementproduct marketingmarket developmentbusiness developmentbioassay workflowsreagent-based assayscell-based assaysreporter systemsplate-based detection technologiesmarket analysis
Soft Skills
communicationanalytical skillscross-functional collaborationcommercial sensecustomer needs translationactionable strategy development