Regional Marketing Director

GenScript

Regional Marketing Director at GenScript driving marketing strategy and demand generation across markets. Collaborating with sales and product teams to enhance brand awareness and revenue impact.

Posted 5/21/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Develop and execute regional marketing plans aligned with global business priorities and regional commercial goals.
Lead segment-tailored demand generation campaigns across digital, email, events, and sales enablement channels.
Partner closely with sales leadership to identify growth opportunities, support pipeline development, and improve lead follow-up and conversion.
Own regional event strategy, including conferences, tradeshows, seminars, roadshows, customer workshops, live events and partner activities.
Localize global campaigns, product launches, messaging, and content for regional markets and customer segments.
Collaborate with product marketing and business units to support growth across GenScript’s product and service portfolios.
Track and report campaign performance, including lead quality, conversion, pipeline contribution, event ROI, and marketing investment efficiency.
Manage regional marketing budget, vendors, agencies, and cross-functional execution.
Lead and develop regional marketing team members as applicable.

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Life Sciences, Biotechnology, Biology, Chemistry, or a related field.
8+ years of B2B marketing experience, preferably in life sciences, biotechnology, pharmaceutical services, CRO/CDMO, laboratory products, or scientific services.
3+ years of experience in regional marketing, field marketing, demand generation, or commercial marketing leadership.
Proven ability to develop and execute integrated campaigns that generate qualified leads and measurable business impact.
Strong experience with sales alignment, funnel management, events, campaign analytics, and performance reporting.
Ability to translate complex scientific or technical offerings into clear customer value propositions.
Excellent communication, stakeholder management, project management, and leadership skills.
Experience working in a global, matrixed organization preferred.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Remote work options

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B marketingdemand generationcampaign analyticsfunnel managementevent strategylead generationpipeline developmentmarketing budget managementregional marketingcommercial marketing leadership

Soft Skills

communicationstakeholder managementproject managementleadershipcollaborationstrategic thinkinglocalizationteam developmentanalytical thinkingcustomer value proposition

Certifications

Bachelor's degree in MarketingBachelor's degree in BusinessBachelor's degree in Life SciencesBachelor's degree in BiotechnologyBachelor's degree in BiologyBachelor's degree in Chemistry