Clinical Marketing Director

Genomenon, Inc

Clinical Marketing Director developing marketing strategies for Clinical Diagnostics channel at Genomenon. Driving awareness and demand for innovative genomic solutions within the market.

Posted 5/12/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own end-to-end marketing strategy for the Clinical Diagnostics channel, covering Mastermind, CKB, and the future ClinDx product portfolio
Design and execute ABM strategy for named clinical lab accounts (hospital labs, reference labs, molecular labs), in partnership with the ABM Coordination Lead
Build and run partner marketing programs with Illumina, Tempus, Sophia Genetics, and ecosystem partners: joint webinars, co-branded content, MDF management, marketplace presence, and integration launch GTM
Own messaging, positioning, and product marketing for Mastermind PRO and CKB, including the CKB FDA recognition milestone moment and the Mastermind Next-Gen API launch
Drive demand generation and own pipeline accountability for the ClinDx channel
Develop sales enablement for the ClinDx sales team in partnership with the VP of Sales and clinical AEs
Set conference strategy for AMP, ACMG, AACC, CAP, and partner events
Own the Labs journey hub on the rebuilt website (live June 30, 2026): content, conversion, and ongoing optimization
Build and maintain the library of lab references and case studies; develop expansion plays into existing Mastermind and CKB customers
Directly supervise one CKB-focused marketing consultant and lead without authority across shared design, content, web, and events resources

Requirements

What you’ll need

8+ years of B2B marketing experience, with 5+ years in life sciences, molecular diagnostics, NGS, genomics SaaS, or adjacent industries
Hands-on ABM ownership at enterprise accounts: personally designed and executed programs against named accounts, not just supervised — with account-level pipeline impact to show for it
Formal partner marketing track record: joint webinars, co-branded content, MDF planning and reporting, marketplace presence — examples on the resume, not theory
Enterprise sales partnership experience: owned MQL/SQL definitions, account-level intelligence, and sales enablement that field reps actually used
Product marketing fluency: led positioning, messaging, and launches for technical B2B products in regulated or scientific markets, end-to-end
Pipeline and revenue accountability: owned a marketing-sourced or influenced number, reported against it, and hit it
Cross-functional leadership without authority: directed shared resources (content, design, web, events) and delivered cross-functionally with Sales, Product, and BD without a direct reporting line
Sharp written communication: tight, audience-tuned business writing and the ability to pressure-test messaging against a discipline framework

Benefits

Comp & perks

Building a diverse and inclusive team

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingABM strategypartner marketingsales enablementproduct marketingpipeline accountabilityrevenue accountabilitycontent optimizationmessagingpositioning

Soft Skills

cross-functional leadershipwritten communicationstrategic thinkingcollaborationproject managementanalytical skillscreativityproblem-solvinginfluence without authorityaudience awareness