GenLayer Labs

Head of Marketing

GenLayer Labs

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇪🇸 Spain

Visit company website
✨ AI Apply
Apply

Job Level

Lead

Tech Stack

Web3

About the role

  • Develop and execute a marketing strategy that aligns with the company’s business goals and strengthens its position in the blockchain and AI industry.
  • Lead brand positioning and messaging to clearly communicate the company’s value propositions across diverse target audiences.
  • Design and implement engaging marketing campaigns across digital, social, content, events, and influencer channels.
  • Cultivate partnerships and collaborations within the blockchain ecosystem to expand reach and visibility.
  • Track market trends and competitor activities to identify opportunities for differentiation and growth.
  • Develop and mentor a growing marketing team, fostering a culture of creativity, accountability, and results.
  • Define and monitor KPIs to evaluate marketing effectiveness, sharing insights and recommendations with the leadership team.
  • Collaborate closely with product and engineering teams to ensure alignment between marketing initiatives and product development.
  • Drive community engagement through innovative strategies that grow the user base and encourage advocacy within the blockchain space.

Requirements

  • Proven track record in senior marketing roles (Head of Marketing, Marketing Director, or similar) within high-growth blockchain, web3, or technology companies.
  • 4+ years of experience in marketing leadership, with substantial exposure to the blockchain or web3 ecosystem.
  • Strong understanding of Layer 1 and Layer 2 blockchain protocols, with the ability to translate technical concepts into clear, compelling marketing messages.
  • Demonstrated success in scaling companies from early-stage to wider adoption through effective marketing strategies.
  • Hands-on leader with the ability to both execute campaigns and guide a growing team.
  • Excellent communication and presentation skills, with strong attention to detail.
  • Proactive, adaptable, and results-driven mindset, thriving in fast-paced, dynamic environments.
  • Established network within the blockchain/web3 community, with proven ability to build partnerships and collaborations.
  • Strong online presence (e.g., X/Twitter or other relevant platforms) with the ability to engage communities authentically.
Benefits
  • Total rewards package including competitive salary, equity package, and benefits.
  • Flexible and remote work environment.
  • Opportunity to build the marketing function for a VC-backed start-up at the intersection of blockchain and AI.
  • Professional development and growth opportunities.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing strategydigital marketingcontent marketingcampaign managementKPI monitoringbrand positioningcommunity engagementpartnership developmentblockchain protocolsweb3 marketing
Soft skills
leadershipcommunicationpresentationcreativityaccountabilityresults-drivenadaptabilityattention to detailmentoringcollaboration