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About the role
Key responsibilities & impact- Establish Genie AI as the defining brand in AI-powered legal work.
- Build a sustainable engine for awareness, influence and word-of-mouth growth.
- Help shape how customers, investors, partners and industry leaders think about legal AI.
- Increase Genie's share of attention across legal, procurement and AI audiences globally.
- Create a community of advocates who actively champion our mission and products.
- Develop and execute strategies that increase awareness, conversation volume and advocacy for Genie AI across legal, procurement, operations and AI audiences.
- Ensure Genie's content, product launches, customer stories and thought leadership reach millions of the right people through innovative distribution strategies, partnerships, communities, influencers, media and advocacy programmes.
- Shape how the market thinks about legal AI, contract creation and legal operations by developing narratives, positioning and campaigns that help define the category.
- Represent Genie AI through social media, podcasts, webinars, conferences, customer conversations, industry events and media opportunities.
- Develop meaningful relationships with customers, influencers, partners, journalists, legal leaders, procurement professionals and AI communities to increase trust, reach and advocacy.
- Design and execute creative campaigns, marketing stunts, launches and initiatives that generate attention, conversation and lasting market impact.
Requirements
What you’ll need- Proven track record of growing awareness, influence or category leadership for a company, product, personal brand or community
- Experience developing and executing multi-channel distribution strategies spanning content, social media, communities, influencers, PR, events and thought leadership
- Exceptional storytelling, communication and relationship-building skills
- Experience representing a company, brand or movement publicly through content creation, speaking engagements, media, podcasts, events or community leadership
- Strong understanding of modern AI tools and workflows, with an AI-native mindset towards scaling impact and productivity.
- Commercial acumen and the ability to engage credibly with legal, procurement, operations or B2B audiences
- Entrepreneurial mindset with a demonstrated ability to build something from scratch and create momentum with limited resources
- Ability to operate both strategically and tactically in a high-growth startup environment
Benefits
Comp & perks- Generous Stock Options
- Private healthcare
- Fully Remote Working
- Unlimited book budget
- Home Office Setup
- Learning and Development Budget
- Unlimited Holiday
- Parental Leave
- Free access to Genie
ATS Keywords
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Soft Skills
Exceptional StorytellingCommunication SkillsRelationship-Building Skills