Genetec

Account-Based Marketing

Genetec

full-time

Posted on:

Location Type: Remote

Location: Illinois • Massachusetts • United States

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About the role

  • You will develop, implement, and scale a comprehensive account-based marketing (ABM) program while ensuring consistent coordination between marketing, sales development, and field sales teams.
  • Your main responsibilities will include:
  • - Building, leading, and evolving the regional ABM playbook, ensuring repeatable, scalable execution
  • - Designing and managing highly personalized, multi-channel ABM campaigns across paid media, email, digital experiences, events, and sales-aligned outreach
  • - Developing and applying account insights and intent signals to inform targeting, messaging, and campaign execution
  • - Partnering closely with Marketing, Sales Development, and Sales teams to align on account strategy, outreach sequencing, and follow-up motions that drive engagement and deal progression
  • - Collaborating with corporate digital marketing teams to build and maintain account intelligence dashboards, integrating data from our martech stack to guide targeting and personalization
  • - Serving as the primary liaison between Sales and Marketing, coordinating communication, expectations, and feedback loops
  • - Defining and tracking key account-based metrics to assess campaign success, optimize performance, and refine strategies for scaling ABM efforts
  • - Communicating ABM strategy, progress, and results to cross-functional stakeholders and leadership

Requirements

  • 5+ years of B2B marketing experience with a focus on account-based marketing
  • Proven experience building successful account-based marketing programs from the ground up and in collaboration with sales development and field sales teams
  • Strategic thinker with strong execution and prioritization skills—able to turn ideas into action through other teams and in alignment with business objectives
  • Proven success in partnering with sales teams, internal marketing groups, and digital marketing agencies to develop strategies, align on targets, and drive measurable business impact
  • Data-driven mindset with the ability to analyze campaign performance and optimize for results
  • Excellent communication, collaboration, and project management skills
  • Understanding of marketing automation tools, CRM systems, and project management platforms (we use Marketo, Microsoft Dynamics, Wrike, and ZoomInfo)
Benefits
  • Attractive compensation package with 401K match
  • Training Tuition Reimbursement Program
  • Work-life balance with a flexible working schedule
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
account-based marketingcampaign executiondata analysistargetingpersonalizationmetrics trackingB2B marketingmulti-channel marketingstrategic planningexecution
Soft Skills
communicationcollaborationproject managementstrategic thinkingexecution skillsprioritizationleadershipcoordinationfeedback managementrelationship building