Marketing Manager – North America Events

Genesys

Event Marketing Manager executing B2B conferences and trade shows for Genesys’ AI-powered customer-experience platform. Driving pipeline growth, engagement, vendor coordination, and measurable event outcomes.

Posted 8/5/2026full-timeIndianapolis • North Carolina • 🇺🇸 United StatesMid-LevelSenior💰 $81,600 - $143,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing end-to-end event marketing strategies, including logistics coordination, performance tracking, and cross-functional collaboration to enhance brand perception and customer engagement.

Highest-signal resume keywords

Event Marketing ManagementPerformance Tracking and ROI AnalysisVendor ManagementCross-Functional CollaborationProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event Logistics CoordinationEngagement Metrics AnalysisIntegrated Marketing CampaignsDemand Generation ProgramsIn-Person and Virtual Event Support

Soft Skills

Organizational SkillsTime ManagementEffective CommunicationAttention to DetailPresentation Skills

Tools & Technologies

SalesforceTableauAsana

Industry Keywords

B2B EnvironmentConference ExecutionTrade Show ManagementEvent Performance Insights

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Manage end-to-end planning and execution of integrated marketing events supporting pipeline generation and engagement goals
Execute event strategies aligned with go-to-market priorities and regional marketing plans
Coordinate with sales, field marketing, and campaign teams for aligned messaging and seamless event delivery
Support conference and trade show programs from planning through post-event analysis
Manage vendor relationships and event logistics within budget
Track and analyze event performance, engagement metrics, and ROI
Improve future program effectiveness using event performance insights
Oversee timelines and operational execution across multiple events
Contribute to attendee experiences that enhance brand perception and customer engagement

Requirements

What you’ll need

3 to 5 years of experience in event marketing or event management within a B2B environment
Working knowledge of conference and trade show execution, logistics coordination, and vendor management
Ability to manage multiple projects in a fast-paced environment with competing priorities
Experience supporting event performance tracking, engagement metrics, and ROI analysis
Ability to collaborate with cross-functional teams and external partners
Strong organizational and time management skills with attention to detail
Effective communication and presentation skills
Familiarity with Salesforce, Tableau, Asana, or similar marketing and project management tools
Experience supporting both in-person and virtual events preferred
Exposure to integrated marketing campaigns or demand generation programs preferred
Basic experience with vendor coordination and contract processes preferred
Willingness to travel and support events onsite as needed preferred

Benefits

Comp & perks

Medical, Dental, and Vision Insurance
Telehealth coverage
Flexible work schedules and work from home opportunities
Development and career growth opportunities
Open Time Off in addition to 10 paid holidays
401(k) matching program
Adoption Assistance
Fertility treatments
Mentorship, learning programs, leadership development and education support
Paid volunteer time
August Free Fridays
Well-being resources
Regionally tailored programs for employees and their families