Senior Global SEO/GEO Strategist

Genesys

Senior SEO & GEO Strategist responsible for SEO strategy and AI content optimization at Genesys. Leading SEO efforts for digital growth through collaboration with global teams.

Posted 6/24/2026full-timeRemote • Illinois, Montana, Texas • 🇺🇸 United StatesSenior💰 $108,700 - $191,100 per yearWebsite

About the role

Key responsibilities & impact

Develop, manage, and execute global SEO and GEO strategies aligned to business, marketing, and pipeline growth objectives.
Optimize content and digital experiences for traditional search engines and AI-powered discovery platforms, including ChatGPT, Gemini, Perplexity, Copilot, and emerging AI search experiences.
Act as the primary liaison between web marketing teams, SEO agencies, regional stakeholders, content teams, and business leaders to ensure alignment on search strategy and execution.
Lead keyword, topic cluster, entity, and competitive research to identify new opportunities for growth, authority, and discoverability.
Monitor and analyze performance across platforms including Google Analytics 4, Google Search Console, SEMrush, Ahrefs, Conductor, and other SEO technologies.
Produce technical SEO analyses and recommendations related to site architecture, crawlability, indexing, structured data, Core Web Vitals, and overall search performance.
Routinely evaluate and optimize on-page SEO elements, content structure, internal linking strategies, and user engagement signals.
Partner with Campaigns, Content and Product Marketing teams to create search-optimized and AI-friendly content that supports customer journeys and business goals.
Refine requirements, priorities, and best practices in response to search engine algorithm changes, AI search developments, and evolving digital marketing trends.
Develop frameworks to measure AI search visibility, citation frequency, answer engine performance, and overall GEO effectiveness.
Build executive-level reporting and communicate strategic insights, opportunities, and recommendations to stakeholders.
Mentor team members and serve as a subject matter expert on SEO, GEO, search trends, and digital discoverability.
Contribute to the continuous improvement of web engagement strategies, user experience, and organic growth initiatives.

Requirements

What you’ll need

5+ years of experience in SEO, digital marketing, content strategy, or a related discipline, preferably within a SaaS or technology organization.
Deep expertise in technical SEO, on-page optimization, content strategy, keyword research, analytics, and search performance measurement.
Strong understanding of Generative Engine Optimization (GEO), AI-powered search experiences, and emerging search technologies.
Hands-on experience with Google Analytics 4, Google Search Console, SEMrush, Ahrefs, Scalenut, Screaming Frog, or similar enterprise SEO platforms.
Working knowledge of HTML, CSS, website architecture, and technical SEO best practices.
Proven ability to independently identify opportunities, solve complex problems, and drive strategic recommendations.
Strong analytical skills with the ability to translate data into actionable business insights.
Experience influencing cross-functional stakeholders and driving alignment across global teams.
Excellent communication, presentation, and stakeholder management skills.
Highly organized with strong attention to detail and a commitment to excellence.
Passionate about staying ahead of industry trends, search innovation, and AI-driven discovery experiences.
Demonstrated ability to balance strategic thinking with hands-on execution in a fast-paced environment.

Benefits

Comp & perks

Medical, Dental, and Vision Insurance.
Telehealth coverage
Flexible work schedules and work from home opportunities
Development and career growth opportunities
Open Time Off in addition to 10 paid holidays
401(k) matching program
Adoption Assistance
Fertility treatments

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SEOGEOtechnical SEOon-page optimizationcontent strategykeyword researchanalyticssearch performance measurementHTMLCSS

Soft Skills

analytical skillscommunicationpresentationstakeholder managementorganizational skillsattention to detailproblem-solvingstrategic thinkingmentoringinfluencing