Senior Director, Sales Transformation

Genesys

Leading Sales Transformation team at Genesys, focusing on AI strategy and CRM migration. Driving transformational initiatives to enhance sales efficiency across multiple workstreams.

Posted 5/23/2026full-timeMenlo Park • Massachusetts, New York, North Carolina • 🇺🇸 United StatesSenior💰 $189,000 - $332,400 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own and maintain AI strategy for Sales that is updated as the market moves, proactively adjusted for fast-moving market adjustments, backed by research and evidence.
Be a pioneer - seek out and review new solutions as a source of ideas and produce documented recommendations on what they mean for our strategy on an ongoing basis.
Maintain always-ready strategy documentation with the vision for each sales persona, progress against it, and current market context, which can be presented to leadership anytime.
Absorb context from senior leadership conversations and translate it into roadmap implications without needing to be walked through it.
Own the business case for AI program spend, including a clear framework for how to allocate budget across platforms.
Develop and maintain a KPI framework and cost-per-workflow model covering adoption, time savings, deal impact, and cost.
Build a reporting cadence that keeps executives, IT leadership, and key stakeholders aligned on progress, risks, and decisions needed.
Act as an internal product manager for AI in Sales by owning and driving the workflow mapping process across all sales roles.
Connect 1:1, in focus groups, and via surveys with sales personas to understand pain points and opportunities for AI augmentation in workflows.
Translate workflow maps and field input into feature requirements and work with IT to drive product development cycles.
Design and run structured beta programs and close the feedback loop with participants while feeding findings back into the roadmap with transparency.
Conduct ongoing workflow discovery with the field so that pain points are surfaced continuously.
Serve as the primary point of contact from Sales with IT for all AI-related work while maintaining the relationship and communication flow.
Oversee the team serving as the Sales organization's primary voice and stakeholder in the CRM migration project.
Work with Sales Enablement to verify field-facing readiness for the go-live window and the hypercare period that follows.
Maintain a clear view of what the L2C system enables for Sales over time, including how the new CRM foundation creates the data connectivity needed to accelerate the AI roadmap.
Own a current view of every tool in the Sales technology ecosystem while rationalizing the tool stack against budget constraints.
Partner with the Sales Enablement Team to ensure there is a phased change management plan for every tool or AI agent rollout.
Communicate regularly across the org on strategy and progress to ensure the transformation is understood.
Present independently to senior and C-level leadership in executive forums, owning the narrative and delivering an honest read on what is working and what is needed.

Requirements

What you’ll need

Bachelor's degree or higher
15+ years of relevant experience, with at least 10 years in leadership roles in SaaS environments
Deep knowledge of how sales organizations operate: how they are structured, how sellers work day to day, and what field pain points look and feel like.
Experience in sales operations or driving transformations for sales organizations, including knowledge of enterprise and commercial sales motions
Demonstrated track record of driving multiple significant transformation initiatives to adoption — beyond launch — with clear lessons from where they stalled and what you would do differently.
Experience being the person the field called when something broke, driving business validation and sign-off, and understanding what go-live and hypercare demand from a Sales stakeholder
Hands-on experience deploying or overseeing AI solutions in a commercial context: gathering and translating requirements, pushing to production, and managing the adoption curve
Product management or adjacent experience: writing requirements, managing a backlog, running structured feedback loops, and making tradeoff decisions under pressure
Experience managing a Sales technology stack, including evaluating and rationalizing tools against budget constraints and a broader systems architecture, and building the business cases to support those decisions
Hands-on experience with frontier AI platforms at a level beyond general awareness, with the ability to have a technical conversation about model capabilities, cost tradeoffs, and what frontier AI can and cannot reliably do in a sales workflow context
Proficiency with Salesforce at a functional level, including how CRM workflows, personas, and access models are structured in an enterprise environment
Strong leadership and interpersonal skills with excellent written, verbal, and presentation communication
Demonstrated ability to build and develop high-performing teams across multiple workstreams through complexity and change, with a track record of facilitating the career growth of direct reports
Demonstrated ability to operate independently and drive outcomes through influence, building relationships and gaining alignment across functions without relying on formal authority
Experience working across complex organizations with stakeholders who have competing priorities
A track record of presenting to senior and C-level leadership independently, owning the narrative, and incorporating feedback with composure
Strong analytical mindset with experience leveraging data to drive decision-making and performance optimization
Comfort operating at high pace with high visibility, being responsive outside of standard business hours, with occasional travel required
Proficiency with standard productivity and project management tools (Microsoft Office suite, project planning software, or equivalent)
Experience working with cloud technologies, digital transformation initiatives, and agile delivery methodologies
Comfort learning rapidly in an environment where the technology, market, and organizational priorities are all evolving simultaneously.

Benefits

Comp & perks

Medical, Dental, and Vision Insurance.
Telehealth coverage
Flexible work schedules and work from home opportunities
Development and career growth opportunities
Open Time Off in addition to 10 paid holidays
401(k) matching program
Adoption Assistance
Fertility treatments

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

AI solutions deploymentSales operationsProduct managementKPI framework developmentWorkflow mappingSales technology stack managementSalesforce proficiencyData analysisBudget allocationAgile delivery methodologies

Soft Skills

LeadershipInterpersonal communicationPresentation skillsInfluenceRelationship buildingTeam developmentAnalytical mindsetAdaptabilityDecision-makingStakeholder management

Certifications

Bachelor's degreeRelevant certifications in AI or Sales Operations