Senior Field Marketing Manager, Strategic Accounts

Genesys

Driving enterprise growth for strategic accounts by partnering with Strategic Account Directors. Leading account-based marketing strategies and delivering measurable revenue impact.

Posted 4/30/2026full-timeMenlo Park • California • 🇺🇸 United StatesSenior💰 $130,500 - $229,500 per yearWebsite

About the role

Key responsibilities & impact

Driving enterprise growth across a defined portfolio of strategic accounts
Partnering directly with Strategic Account Directors to influence revenue outcomes
Lead the development and execution of account-based marketing (ABM) strategies
Align account strategy with business priorities and active deal cycles
Deliver measurable impact across pipeline creation, deal acceleration, and account expansion
Develop and deliver high-touch, executive-level programs including roundtables and advisory sessions
Track and analyze account engagement, pipeline impact, and program performance
Own budget allocation across accounts and prioritize investments based on performance insights

Requirements

What you’ll need

6+ years of experience in field marketing, demand generation, or account-based marketing within enterprise B2B technology environments
Proven experience developing and executing ABM strategies for enterprise or strategic accounts
Strong understanding of enterprise sales motions and complex deal cycles
Demonstrated ability to act as a strategic partner to Sales, influencing account plans and go-to-market strategy
Experience supporting large, multi-stakeholder deals and long sales cycles
Strong analytical skills with the ability to translate data into actionable insights and strategy
Excellent communication and stakeholder management skills, with the ability to influence senior leaders
Experience managing marketing budgets and measuring ROI and revenue impact
Ability to operate independently in a high-visibility, high-impact environment
Familiarity with modern marketing tools and data platforms used for targeting and engagement
Experience working with Salesforce and marketing automation platforms

Benefits

Comp & perks

Medical, Dental, and Vision Insurance.
Telehealth coverage
Flexible work schedules and work from home opportunities
Development and career growth opportunities
Open Time Off in addition to 10 paid holidays
401(k) matching program
Adoption Assistance
Fertility treatments

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

account-based marketingdemand generationpipeline creationdeal accelerationprogram performance analysisbudget managementROI measurementdata analysisstrategic planningsales strategy

Soft Skills

communicationstakeholder managementinfluencestrategic partnershipanalytical thinkingindependenceexecutive-level program deliveryhigh-impact decision makingcollaborationleadership