Senior Director, Field Marketing, Americas

Genesys

Senior Director of Field Marketing responsible for marketing contribution to pipeline and revenue in the Americas. Collaborating with Sales leadership to drive growth and execute go-to-market strategies.

Posted 4/29/2026full-timeIndianapolis • North Carolina • 🇺🇸 United StatesSenior💰 $182,600 - $321,000 per yearWebsite

About the role

Key responsibilities & impact

Own the Americas marketing contribution to pipeline and bookings, with accountability for marketing-engaged pipeline, conversion, and ROI across segments
Define and execute the regional field marketing strategy aligned to global go-to-market priorities and regional growth objectives
Establish clear performance metrics and forecasting inputs, providing visibility into pipeline health and marketing impact to executive leadership
Act as a strategic partner and challenger to Sales leadership, co-developing go-to-market strategy, territory priorities, and growth initiatives
Drive alignment across Enterprise, Commercial, and growth segments, ensuring marketing strategies are tailored to sales motions and customer needs
Define and operationalize account-based and segment-specific marketing strategies, with a focus on high-value account engagement and pipeline acceleration
Partner with regional Sales and cross-functional teams to prioritize markets, align on growth opportunities, and ensure effective marketing support across growth countries and segments
Lead the execution of the Latin America field marketing strategy, translating global and regional priorities into localized, in-market programs that drive pipeline and growth
Oversee the planning and execution of integrated, multi-channel marketing programs that drive demand, engagement, and customer growth
Ensure consistency in strategic approach while enabling flexibility and localization across regions
Collaborate with global marketing to adapt and scale campaigns and ensure consistency across markets
Drive alignment across Sales, Sales Development (BDR/SDR), Partner Marketing, and Customer Success to deliver full-funnel impact from pipeline creation through to expansion
Collaborate with global and regional stakeholders to deliver cohesive, high-impact customer experiences
Lead, develop, and scale a high-performing field marketing team, fostering a culture of accountability, innovation, and continuous improvement
Own regional marketing performance measurement, including pipeline creation, marketing influence, conversion metrics, and return on investment

Requirements

What you’ll need

15+ years of experience in field marketing, demand generation, or regional marketing with 7+ in a leadership role within enterprise B2B technology environments
Proven track record of owning and driving pipeline growth and marketing impact on revenue in complex sales environments
Experience leading and scaling high-performing, multi-regional marketing teams
Strong partnership with senior Sales leadership, with demonstrated ability to influence go-to-market strategy and business outcomes
Deep understanding of enterprise and commercial sales motions, including account-based marketing strategies
Ability to operate at both strategic and operational levels, translating vision into execution with measurable results
Strong analytical mindset, with experience leveraging data to drive decision-making and performance optimization
Excellent executive presence, communication, and stakeholder management skills
Experience managing significant regional marketing budgets and driving accountability for ROI
Ability to lead through complexity and change in a fast-paced, high-growth environment.
Bachelor's degree in Marketing, Business, or a related field (MBA or advanced degree preferred)

Benefits

Comp & perks

Medical, Dental, and Vision Insurance.
Telehealth coverage
Flexible work schedules and work from home opportunities
Development and career growth opportunities
Open Time Off in addition to 10 paid holidays
401(k) matching program
Adoption Assistance
Fertility treatments

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

field marketingdemand generationpipeline growthaccount-based marketingmarketing performance measurementmulti-channel marketing programsdata analysismarketing influenceconversion metricsROI

Soft Skills

leadershipstrategic thinkingcommunicationstakeholder managementanalytical mindsetcollaborationinfluenceadaptabilityinnovationaccountability

Certifications

Bachelor's degree in MarketingBachelor's degree in BusinessMBA