Partner Marketing Specialist

Genesys

Partner Marketing Specialist supporting execution of partner marketing initiatives across multiple channels at Genesys. Collaborating with Partner Sales and Field Marketing teams to drive awareness and demand.

Posted 4/24/2026full-timeDurham • North Carolina • 🇺🇸 United StatesJunior💰 $62,400 - $109,800 per yearWebsite

About the role

Key responsibilities & impact

Assist in the execution of integrated partner marketing programs that drive awareness, demand, and pipeline across partner segments (VARs, TSDs, BPOs, STPs, GSIs).
Support joint marketing initiatives with partners, including webinars, events, digital campaigns, email nurtures, and content programs, ensuring timelines and deliverables are met.
Work closely with Partner Sales, Field Marketing, Product Marketing, and Global teams to support aligned partner go-to-market execution.
Maintain partner marketing calendars, processes, and documentation to enable scalable execution across the partner ecosystem.
Assist in coordinating partner marketing assets and materials, working with internal teams to ensure partners have the tools needed to execute campaigns.
Support tracking of partner marketing performance, including campaign metrics, partner engagement, and pipeline contribution, and assist with reporting and analysis.
Support communications with partners and internal stakeholders to ensure clear alignment, timely follow-up, and smooth execution of partner marketing initiatives.

Requirements

What you’ll need

1–3 years of B2B marketing experience; partner marketing or channel marketing experience is a plus.
Interest in or exposure to technology or software marketing environments preferred.
Strong organizational skills and attention to detail, with the ability to manage multiple projects at once.
Ability to execute marketing programs across multiple channels with guidance and direction.
Collaborative mindset with strong communication and interpersonal skills.
Data-oriented approach with interest in marketing metrics and performance tracking.
Comfortable working in a fast-paced, team-oriented environment.
Familiarity with Salesforce, Asana, and/or other MarTech tools is a plus.
Bachelor’s degree required.
Up to 20% travel may be required.

Benefits

Comp & perks

Medical, Dental, and Vision Insurance.
Telehealth coverage
Flexible work schedules and work from home opportunities
Development and career growth opportunities
Open Time Off in addition to 10 paid holidays
401(k) matching program
Adoption Assistance
Fertility treatments

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingpartner marketingchannel marketingmarketing metricsperformance tracking

Soft Skills

organizational skillsattention to detailcollaborative mindsetcommunication skillsinterpersonal skills

Certifications

Bachelor’s degree