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About the role
Key responsibilities & impact- Develop and execute a scalable, integrated events strategy that drives awareness, engagement, and pipeline across the Americas region, aligned to core business and marketing objectives.
- Plan and execute a diverse mix of events including trade shows, third-party conferences, hosted events, executive programs, hospitality experiences, and virtual events/webinars, directly owning priority programs.
- Build and refine event playbooks, processes, and best practices to enable consistent, high-quality execution and scalability across the region.
- Execute and support end-to-end event delivery, including strategy, planning, logistics, vendor management, on-site execution, and post-event follow-up, while ensuring high standards across all programs.
- Manage, coach, and develop a team of two event professionals, providing clear direction, prioritization, and career development while fostering a high-performing, accountable team culture.
- Manage the Americas events budget, including planning, tracking and reconciliation of spend.
- Track and report on event performance including engagement, pipeline contribution, and ROI; apply insights to optimize future programs.
- Work closely with Field Marketing, Global Events, and other stakeholders to align on program execution and support regional priorities.
- Manage external vendors and internal stakeholders to ensure smooth execution and high-quality event delivery.
Requirements
What you’ll need- 7+ years of B2B technology or software event marketing experience, with a proven track record of building and scaling event programs.
- Experience managing a wide range of events including trade shows, conferences, executive events, field events, and virtual experiences.
- Demonstrated ability to develop strategic event plans that drive demand generation and pipeline impact.
- Strong leadership and people management experience, with the ability to coach and develop team members.
- Deep expertise in event program management, including logistics, vendor management, budgeting, and execution.
- Data-driven mindset with experience measuring event performance, tracking ROI, and optimizing programs.
- Highly organized with strong program and project management skills; able to manage multiple priorities in a fast-paced environment.
- Excellent cross-functional collaboration and stakeholder management skills.
- Strong communication, presentation, and relationship-building skills.
- Experience with Salesforce, Asana, and event/marketing technology platforms preferred.
- Ability and willingness to travel (~35%) and support events on-site as needed.
- Bachelor’s degree required.
Benefits
Comp & perks- Medical, Dental, and Vision Insurance.
- Telehealth coverage
- Flexible work schedules and work from home opportunities
- Development and career growth opportunities
- Open Time Off in addition to 10 paid holidays
- 401(k) matching program
- Adoption Assistance
- Fertility treatments
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
event marketingevent program managementlogistics managementvendor managementbudget managementdemand generationpipeline impact measurementevent performance trackingROI optimizationproject management
Soft Skills
leadershippeople managementcoachingorganizational skillscross-functional collaborationstakeholder managementcommunication skillspresentation skillsrelationship-buildingprioritization
