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About the role
Key responsibilities & impact- Drive how AI-powered workforce engagement capabilities are brought to market
- Shape how organizations improve employee productivity and optimize workforce performance
- Deliver more human customer experiences by aligning strategy across product, sales, marketing, and customer success
- Develop differentiated messaging and positioning that clearly communicates business value
- Lead market research and competitive analysis to identify growth opportunities
- Build and deliver high-impact sales enablement assets that increase win rates
- Drive integrated marketing programs in collaboration with demand generation teams to increase pipeline creation
- Measure and optimize go-to-market performance using key business metrics
Requirements
What you’ll need- 4+ years of experience in enterprise SaaS product marketing, preferably in workforce engagement, employee experience, or contact center technologies
- Strong expertise in B2B marketing strategies and full-funnel execution across enterprise segments
- Demonstrated ability to develop messaging, positioning, and go-to-market strategies for complex technical products
- Proven experience collaborating cross-functionally with product, sales, and marketing teams to launch and scale solutions
- Strong analytical and strategic thinking skills, with the ability to translate complex concepts into clear business value
- Excellent written and verbal communication skills, with experience influencing stakeholders and presenting to senior audiences
- Ability to operate effectively in fast-paced, evolving environments with changing priorities
- Bachelor’s degree or equivalent professional experience
Benefits
Comp & perks- Comprehensive extended group health coverage
- Generous paid time off, including vacation and personal leave
- Retirement savings program with employer RRSP matching up to a prescribed maximum amount
- Family-friendly benefits, including parental leave top-up and adoption assistance
- Growth and development opportunities through access to learning resources and internal mobility programs
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
enterprise SaaS product marketingB2B marketing strategiesfull-funnel executionmessaging developmentpositioning strategiesgo-to-market strategiesmarket researchcompetitive analysissales enablementpipeline creation
Soft Skills
analytical skillsstrategic thinkingwritten communicationverbal communicationinfluencing stakeholderspresentation skillscollaborationadaptabilityproblem-solvingtime management
Certifications
Bachelor’s degree