Video Editor

• Collaborate daily with the Director of Customer Stories to manage and prioritize the customer story pipeline and align on content type and format.
• Manage the production of customer success video content, overseeing logistics, scripting, budgeting, and vendor collaboration.
• Manage the capture of interviews, coordinating both in-house productions and vendor-led projects.
• Support the execution of our annual Customer Orchestrator Innovation Awards by vetting and developing nominations for video content.
• Work closely with the Art and Creative Directors to maintain brand alignment and ensure that all visual content supports Genesys' identity.
• Co-lead the content, campaign, and publishing strategy for customer stories, ensuring maximum impact.
• Work closely with customers before and during the filming process to deliver smooth logistics for on-site or remote filming and ensure their comfort and satisfaction with the representation of their story.
• Coordinate with Customer Advocacy and Engagement leads to obtain necessary approvals from customers on final edits and ensure all legal and brand guidelines are followed, including media releases and permissions.
• Oversee the creative direction and production of video testimonials, providing leadership on both content strategy, scripting and execution.
• Research and develop new creative approaches to video storytelling, including the use of AI and innovative production techniques.
• Partner with Customer Advocacy team members and marketing stakeholders to establish new types of video campaigns and promote content across various channels.
• Edit custom video content, including managing foreign language versions when necessary.
• Monitor and analyze the performance of customer story videos, tracking key metrics such as views, engagement, and conversions.
• Optimize video content based on performance data and customer feedback to improve future video projects.
• Keep up to date with trends and innovations in video production and digital storytelling to continuously enhance content quality.

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