Genesis Tech

Product Marketing Manager

Genesis Tech

full-time

Posted on:

Location Type: Remote

Location: Ukraine

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About the role

  • Design, launch, and optimize quiz funnels that drive user acquisition and engagement.
  • Run A/B and multivariate tests on funnels, creatives, and messaging to maximize signups, CTR, and ROI.
  • Identify user segments, test hypotheses, and refine messaging to align with user motivations.
  • Work closely with Product, Design, and Data teams to ensure funnel initiatives align with product experience and business goals.
  • Track funnel performance, analyze user journeys, and present actionable insights to leadership.
  • Propose, prioritize, and run growth experiments across quiz funnels, landing pages, email campaigns, and retargeting flows.
  • Continuously test and optimize creative, copy, and user flows at speed.
  • Adapt quickly to shifting ad platform algorithms and privacy changes.
  • Collaborate cross-functionally in a fast-paced startup environment.

Requirements

  • 3+ years of experience in growth marketing, product marketing, or funnel optimization.
  • Proven track record of building and optimizing quiz funnels or interactive lead-generation flows.
  • Strong understanding of performance marketing (Facebook Ads, TikTok Ads, Google Ads).
  • Proficiency with analytics tools (Google Analytics, Mixpanel, Amplitude, or similar).
  • Experience with A/B testing and CRO (conversion rate optimization).
  • Strong copywriting and messaging skills, especially for quiz-style engagement.
  • Data-driven mindset with ability to interpret funnel metrics (CTR, CVR, CAC, LTV).
  • Experience owning and executing end-to-end growth or marketing funnel projects.
  • Demonstrated ability to increase conversions and optimize customer acquisition.
  • Hands-on campaign management and creative testing experience.
  • Collaboration with cross-functional teams (engineering, product, design).
  • English B2+ proficiency.
Benefits
  • Health insurance
  • Flexible work arrangements

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
growth marketingproduct marketingfunnel optimizationA/B testingconversion rate optimizationcopywritinganalytics toolsperformance marketinguser acquisitiondata analysis
Soft skills
collaborationdata-driven mindsetadaptabilitycommunicationproblem-solvingcreativityleadershippresentation skillsproject managementcross-functional teamwork