Genesis Tech

Growth Marketing Manager

Genesis Tech

full-time

Posted on:

Location Type: Remote

Location: Ukraine

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About the role

  • Generate, test, and scale creative hypotheses (hooks, angles, formats) across UGC, AI, static, and video
  • Continuously produce, test, and quickly scale winning creatives
  • Own the full funnel from click to purchase; identify and fix conversion bottlenecks; propose and validate conversion optimization hypotheses
  • Monitor core performance metrics : Spend, CPA/CPI, Purchase CVR, ARPU/LTV, short- and long-term ROMI
  • Run structured experiments (hypothesis → test → learnings → decision)
  • Prioritize tests by impact and speed; document insights and reduce time to launch
  • Deliver clear performance updates: what works, what doesn’t, what scales, what gets cut
  • Collaborate with Product on onboarding, paywalls, pricing, and offers

Requirements

  • 2 - 3+ years in hands-on growth, acquisition, or performance marketing roles within product-led B2C/subscription startups or scale-ups across global markets
  • Proven hands-on experience launching, optimizing, and scaling Meta Ads (Facebook / Instagram) with significant monthly budgets
  • Strong understanding of performance marketing metrics : CPA, ARPU, LTV, ROMI
  • Ability to analyze funnels end-to-end (click → activation → purchase) and identify bottlenecks
  • Solid data analysis skills
  • Experience with analytics and attribution tools (e.g, Amplitude, Segment, GA4, AppsFlyer, or similar)
  • Strong creative judgment : ability to define angles, hooks, and hypotheses for ads, and evaluate creative performance
  • Ability to structure insights and present results clearly to C-level (concise decks, clear conclusions, action-oriented updates)
  • Experience working in fast-paced, test-and-learn environments (early-stage or high-growth products)
  • English Level - B1+.
Benefits
  • сompensation for additional training at external events and seminars
  • access to a large electronic library
  • paid online courses and conferences
  • Promova English Group
  • English Classes
  • Promova Speaking Club
  • access to Promova Premium
  • work remotely from any safe location worldwide
  • flexible work schedule
  • 20 paid vacation days per year
  • an unlimited number of sick days
  • medical insurance coverage
  • mental health support
  • power station reimbursement
  • employee discounts and special benefits for remote employees
  • remote team compensation for gathering and team-building episodes
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
growth marketingperformance marketingconversion optimizationdata analysisfunnel analysisMeta Adscreative hypothesis testingstructured experimentsperformance metricsscaling creatives
Soft Skills
creative judgmentcollaborationcommunicationpresentation skillsanalytical thinkingproblem-solvingprioritizationinsight structuringaction-oriented updatesadaptability