Genesis Tech

Growth Marketing Manager

Genesis Tech

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇦 Ukraine

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Job Level

JuniorMid-Level

About the role

  • Generate, test, and scale creative hypotheses (hooks, angles, formats) across UGC, AI, static, and video
  • Continuously produce, test, and quickly scale winning creatives
  • Own the full funnel from click to purchase; identify and fix conversion bottlenecks; propose and validate conversion optimization hypotheses
  • Monitor core performance metrics : Spend, CPA/CPI, Purchase CVR, ARPU/LTV, short- and long-term ROMI
  • Run structured experiments (hypothesis → test → learnings → decision)
  • Prioritize tests by impact and speed; document insights and reduce time to launch
  • Deliver clear performance updates: what works, what doesn’t, what scales, what gets cut
  • Collaborate with Product on onboarding, paywalls, pricing, and offers

Requirements

  • 2 - 3+ years in hands-on growth, acquisition, or performance marketing roles within product-led B2C/subscription startups or scale-ups across global markets
  • Proven hands-on experience launching, optimizing, and scaling Meta Ads (Facebook / Instagram) with significant monthly budgets
  • Strong understanding of performance marketing metrics : CPA, ARPU, LTV, ROMI
  • Ability to analyze funnels end-to-end (click → activation → purchase) and identify bottlenecks
  • Solid data analysis skills
  • Experience with analytics and attribution tools (e.g, Amplitude, Segment, GA4, AppsFlyer, or similar)
  • Strong creative judgment : ability to define angles, hooks, and hypotheses for ads, and evaluate creative performance
  • Ability to structure insights and present results clearly to C-level (concise decks, clear conclusions, action-oriented updates)
  • Experience working in fast-paced, test-and-learn environments (early-stage or high-growth products)
  • English Level - B1+.
Benefits
  • сompensation for additional training at external events and seminars
  • access to a large electronic library
  • paid online courses and conferences
  • Promova English Group
  • English Classes
  • Promova Speaking Club
  • access to Promova Premium
  • work remotely from any safe location worldwide
  • flexible work schedule
  • 20 paid vacation days per year
  • an unlimited number of sick days
  • medical insurance coverage
  • mental health support
  • power station reimbursement
  • employee discounts and special benefits for remote employees
  • remote team compensation for gathering and team-building episodes

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
growth marketingperformance marketingconversion optimizationdata analysisfunnel analysisMeta Adscreative hypothesis testingstructured experimentsperformance metricsscaling creatives
Soft skills
creative judgmentcollaborationcommunicationpresentation skillsanalytical thinkingproblem-solvingprioritizationinsight structuringaction-oriented updatesadaptability