Director – Digital Marketing Technology

Genesco

Director of Digital Marketing Technology at Journeys leading digital marketing technology platforms. Ensuring project delivery and enhancing customer engagement through strategic technology implementations.

Posted 5/12/2026full-timeNashville • Tennessee • 🇺🇸 United StatesLeadWebsite

Tech Stack

Tools & technologies

CloudDNSJavaScriptPMPSQL

About the role

Key responsibilities & impact

Oversee the daily operations, optimization, and integration of digital marketing technology platforms including Salesforce Marketing Cloud and Marigold Loyalty.
Act as the primary technology lead and project manager on digital initiatives, managing requirements gathering, timelines, vendor coordination, and stakeholder communication.
Manage new technology implementations for the Digital Commerce department that are not being managed corporately.
Partner with cross-functional teams to support campaign execution, data flow, and platform performance.
Collaborate with CRM, GCO analytics, website operations, digital advertising, digital CX and IT teams to ensure seamless data and technology alignment across platforms.
Monitor software and agreement usage levels/volumes to avoid unexpected costs related to variable contract pricing (i.e. storage capacity limits, email message usage volumes, etc) and/or to maximize contract value.
Identify and implement improvements in platform usage, automation, and customer experience delivery.
Stay up to date on emerging marketing technologies and advise on opportunities for adoption or enhancement.
Create documentation and processes to support scaling and knowledge sharing across the team.
Help identify opportunities for process automation to increase efficiency within the department.

Requirements

What you’ll need

10 years of experience in information technology, marketing technology, or a related field.
Bachelor degree in Information Technology, Marketing or a related field.
Proven experience with project management across multiple teams and platforms.
Strong understanding of CRM, loyalty, CDPs, and digital marketing technologies.
Hands-on experience with Salesforce Marketing Cloud is required; experience with Marigold Loyalty and Stirista is a plus.
Ability to translate business needs into technical requirements and project plans.
Strong communication skills and comfort working in a collaborative, fast-paced environment.
Past experience leading projects using agile and traditional waterfall methodologies.
PMP or other project management certification a plus.
Experience working within an Ecommerce or retail organization.
Familiarity with APIs, data flows, system integrations and various software development methodologies.
Past experience with “hands on” software development, AMPscript, SQL, JavaScript, HTML/CSS and DNS management a plus.
Proven experience adapting to changing business needs, aligning efforts to business priorities.

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Salesforce Marketing CloudMarigold LoyaltyStiristaAMPscriptSQLJavaScriptHTMLCSSAPIsdata flows

Soft Skills

project managementcommunicationcollaborationadaptabilityprocess automationrequirements gatheringstakeholder communicationteam leadershipproblem-solvingorganizational skills

Certifications

PMP