Generate Canada

Communications

• Create and deliver compelling content for a variety of communication channels, using creative storytelling to increase engagement with internal and external audiences.
• Develop and manage a multi-channel content calendar to tell CANZA’s story; showcasing its people, partners, strategic initiatives, achievements, and innovations to internal and external audiences.
• Create and adapt storytelling materials such as case studies, impact stories, and campaign features.
• Provide creative services, including photography, video and graphic design.
• Work with different teams to coordinate requests; liaise with third parties and vendors as required.
• Support public relations through brainstorming sessions, drafting media releases, generating stories, and managing media inquiries.
• Monitor and report on media coverage and online engagement, using insights to enhance reach and impact.
• Assist in communications and briefs preparation for partners, funders, and collaborators.
• Manage general inquiries through CANZA’s public channels (e.g., shared inbox).
• Develop and implement social media strategies and campaigns that align with CANZA’s goals.
• Manage CANZA’s digital and social media channels, ensuring content is engaging and up-to-date, complying with brand guidelines, AODA standards and best practices.
• Coordinate incoming requests, prioritizes need, and develop publishing schedules.
• Monitor performance metrics (e.g., engagement, reach) and provide summary reports to inform strategy.
• Develop visual assets (graphics, photography, short video clips) to enhance online storytelling and presentations.
• Maintain and support an organized library of visual content for easy access and reuse.
• Support planning, logistics, and communications for partner events, webinars, and launches.
• Coordinate event materials, registration, agendas, and provide on-site or online support.
• Collaborate with internal and external stakeholders to ensure consistent messaging and delivery.
• Provide general coordination and support to the Head of Communications and PA on priority projects.
• Collaborate across GenCan teams to align messaging and achieve shared goals.
• Collaborate with stakeholders to achieve CANZA’s goals and objectives.
• Other duties as assigned.

Communications Specialist