National Brand Manager

General Motors

National Brand Manager leading Cadillac Canada’s luxury automotive brand strategy, retail execution, and EV growth. Influencing product planning, market performance, customer experience, and team development.

Posted 9/3/2026full-timeMarkham • 🇨🇦 CanadaMid-LevelSenior💰 CA$131,000 - CA$180,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated marketing strategies, with a strong focus on luxury brand positioning and customer insights. Proven ability to lead teams, drive sales performance, and manage product marketing initiatives in the automotive sector.

Highest-signal resume keywords

Integrated Marketing StrategyLuxury Automotive MarketingLeadership & Directing OthersAnalytical/Problem SolvingBilingual (English & French)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingSales InitiativesMarket AnalysisCompetitive IntelligencePricing StrategyConsumer InsightsEV Growth StrategyRetail Go-To-Market StrategyBusiness ReviewsExecutive Reporting

Soft Skills

Influencing SkillsCommunication – Oral/WrittenPlanning and OrganizingConflict ManagementAbility to Motivate Others

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

Luxury Brand EquityCustomer LoyaltyBrand Health MetricsCadillac ProductsLuxury Dealership Operations

About the role

Key responsibilities & impact

Lead Cadillac Canada in achieving annual and long-term objectives for sales, market share, profitability, customer loyalty, brand health, and luxury brand equity.
Develop and execute integrated marketing strategies spanning product, pricing, distribution, and promotion.
Steward Cadillac’s premium positioning across customer, retailer, and marketing touchpoints in Canada.
Translate global and North American brand strategy into Canadian market initiatives.
Lead retail go-to-market strategy using competitive intelligence, consumer insights, product positioning, pricing, and regional performance trends.
Direct execution of product launches, sales initiatives, and strategic programs.
Partner with advertising, communications, and agency teams on integrated campaigns.
Deliver sales and marketing tools for field teams and retailers.
Lead Canadian input into vehicle packaging, product strategy, feature competitiveness, pricing, and incentives.
Represent Canadian luxury consumers through market trends, competitive intelligence, and customer insights.
Monitor sales performance, market share, residual values, customer loyalty, and brand health metrics.
Lead Cadillac’s EV growth strategy in Canada.
Use analytics and research to inform decisions and outcomes.
Coordinate product launches, business reviews, and executive reporting.
Lead, coach, and develop Marketing Segment Managers.
Build partnerships across GM Canada, North America, and Global teams.

Requirements

What you’ll need

Successful completion of Post Secondary Education; Bachelor’s degree preferred; Business/Marketing specialty an asset.
5+ years of experience in a similar role.
Leadership & Directing Others.
Dealing with Ambiguity.
Influencing Skills.
Analytical/Problem solving.
Planning and Organizing.
Conflict Management.
Ability to Motivate Others.
Managing and Measuring Work.
Communication – Oral/Written / Presentation Skills.
Previous Field Sales Experience.
Previous Product Marketing, Incentives, and Advertising experience.
Bilingual (English & French) considered an asset.
Knowledge of, and previous experience in, EV & Luxury Automotive marketing.
Passion for, and encyclopedic knowledge of, Cadillac Products.
Understanding of Luxury dealership & competitor operations.
Prolific oral and written communications skills.
Must not require GM immigration sponsorship now or in the future.

Benefits

Comp & perks

Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.
Healthcare, dental and vision benefits including health care spending account and wellness incentive.
Life insurance plans to cover you and your family.
Company and matching contributions to a Defined Contribution Pension plan.
GM Vehicle Purchase Plan for you and your family.