FREE ACCESS
5,000–10,000 jobs/day
See all jobs on JobTailor
Search thousands of fresh jobs every day.
Discover
- Fresh listings
- Fast filters
- No subscription required
Create a free account and start exploring right away.
Associate Director, Digital Retail Platform
General MotorsAssociate Director leading GM’s digital vehicle retail platform across U.S. and Canadian brands.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing customer and dealer experiences within the automotive digital retail space, leveraging strong project management and digital marketing skills to drive adoption and enhance platform performance.
Highest-signal resume keywords
Digital Marketing ExperienceProject Management ExperienceAutomotive Retail Program ManagementExecutive Presentation SkillsTeam Leadership and Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital Retail Platform DevelopmentECommerce StrategyData AnalysisSystems IntegrationMarket Research ProficiencyBusiness Transformation LeadershipAutomotive Consumer Behavior UnderstandingRetail MarketingAdvertising ManagementTechnical Literacy
Soft Skills
Strong Relationship BuildingCreative Problem-SolvingEffective CommunicationTeam MobilizationInclusive Leadership
Certifications & Qualifications
Bachelor's DegreeMaster's Degree or MBA
Industry Keywords
Automotive IndustryDealer ExperienceCustomer ExperienceGo-to-Market StrategyRetail Sales
Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- Develop the ongoing vision and oversee execution of end-to-end Customer Experience and Dealer Experience for each GM brand’s Digital Retail Platform
- Lead the DRP team, technology partner, and cross-functional organizations in planning, execution, communication, and training
- Lead the future product roadmap and deliver continuous platform enhancements
- Maintain a platform mindset while planning, developing, and executing new features and enhancements
- Develop and optimize a frictionless, integrated consumer retail journey connecting customers with GM dealers
- Develop and optimize the dealer interface and enable integration with existing dealership processes
- Drive customer and dealer adoption and utilization to increase online retail sales and dealership utilization
- Collaborate with cross-functional leaders and Dealer Innovation & Strategy team members on scalable dealer and customer solutions
- Oversee platform operations, project management tracking, annual operating budget, and technology partner contractual obligations
- Guide, review, and approve working deliverables from the GM DRP team
- Present business updates and product demonstrations to GM leadership, GM brands, the Dealer Executive Board, and Dealer Councils
- Manage the technology partner relationship to improve productivity, product quality, and performance
- Lead and mentor a small team responsible for brand DRP launches and maintenance
- Set goals and expectations, provide feedback, and support high performance
- Foster an inclusive environment and develop team members through one-on-ones, career conversations, and targeted development opportunities
Requirements
What you’ll need- Bachelor’s degree required; Business, Marketing, or a related area preferred
- 12+ years of total experience in automotive Digital, Go-to-Market, Marketing, or Sales/Retail required
- Digital marketing and eCommerce experience preferred
- Marketing and advertising experience preferred
- Experience launching and managing automotive retail programs preferred
- Experience with systems and integrations preferred
- Project management experience preferred
- Retail marketing or advertising experience preferred
- Field or dealer contact experience preferred
- Master’s degree or MBA preferred
- Expert digital and technical literacy
- Strong understanding of automotive consumer shopping behaviors, dealership processes, and dealership culture
- Ability to plan, execute, and communicate multidimensional projects
- Proven track record leading innovative business transformation projects
- Ability to build and maintain strong relationships with diverse stakeholders and senior leaders
- Strong technical and creative problem-solving skills
- Highly analytical and data-driven; proficient in consuming market research and insights
- Proficient communicator able to manage vision and purpose
- Executive presentation skills, including creating and delivering effective business briefings
- Ability to develop high-performing and accountable teams across markets and functions
- Ability to lead, mobilize, and energize a team around common goals
- Must not require GM immigration sponsorship now or in the future
- Must be able to work at the Warren, Michigan location at least 3 times per week, or at another frequency dictated by the manager
Benefits
Comp & perks- Hybrid work arrangement
- Travel required less than 25%
- Potential eligibility for relocation benefits
- GM Total Rewards benefits supporting well-being at work and home
- Inclusive workplace and belonging-focused culture
- Reasonable accommodations for job seekers with disabilities