CRP Training & Communications Lead

General Motors

CRP Training and Communications Lead at GM developing training and communications for customer retention programs. Coordinating delivery of educational content and engaging with dealer and field teams.

Posted 7/21/2026full-timeWarren • Missouri • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and delivering training and communication materials tailored for diverse audiences, with a strong focus on program adoption and stakeholder engagement. Proficient in managing timelines and collaborating across cross-functional teams to enhance customer retention initiatives.

Highest-signal resume keywords

Training DevelopmentCommunication SkillsProject ManagementStakeholder CollaborationMarketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Training Materials DevelopmentEnablement Content CreationWebinar ManagementMarketing CommunicationsCustomer Experience Strategy

Soft Skills

Strong Organization SkillsAttention to DetailJudgment and ResponsivenessEffective CollaborationPresentation Skills

Tools & Technologies

Global ConnectCenter of Learning

Industry Keywords

AutomotiveRetailDealer SupportCross-Functional TeamsCustomer Retention Program

About the role

Key responsibilities & impact

The CRP Training and Communications Lead will support the Customer Retention Program through development and delivery of training, communications, and marketing materials for dealer, field, and internal audiences.
This role will help drive program understanding, adoption, and execution by coordinating educational content, webinar support, training channels, and feedback loops across stakeholders.
Lead the training and education plan for dealers, field teams, and internal brand and CCA partners in support of CRP priorities.
Build, coordinate, and support delivery of training materials and enablement content that improve program understanding and execution.
Manage field and dealer webinars and support training deployment through channels such as Global Connect and Center of Learning.
Review and approve vendor-dealer training materials for consistency and readiness.
Support development and rollout of CRP Choice communications and marketing materials across internal, field, and dealer audiences.
Help create launch materials, training communications, and ongoing updates that support adoption and reinforce program changes.
Ensure communications are clear, actionable, audience-appropriate, and aligned to established program and brand guidance.
Gather dealer survey input and stakeholder feedback to identify improvement opportunities for training, communications, and program support.
Serve as a dealer and field escalation point for program related questions and issues.
Partner with CRP leaders and cross-functional teams to identify training needs and continuously improve enablement content based on performance and feedback.

Requirements

What you’ll need

2+ years of experience in marketing/customer experience.
Strong communication, writing, and presentation skills.
Experience in developing training, communications, or enablement materials for internal or external audiences.
Strong organization skills, attention to detail, and the ability to manage timelines across multiple deliverables.
Ability to collaborate effectively across field, dealer-facing, and internal stakeholder groups.
Strong judgment and responsiveness in a fast-moving, cross-functional environment.
Experience in marketing, communications, training, CRM, dealer support, or a related field.
Experience working with field, dealer-facing, or cross-functional business teams is preferred.
Experience in automotive, retail, or dealer-facing environments is preferred.
Bachelor’s degree required.
Degree in marketing, communications, business, education, or related field preferred.

Benefits

Comp & perks

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions.